As part of MA Design Is Human Week, 1-6 June 2010, Claydies exhibited its beautiful ceramics in the Normann Copenhagen objects exhibition and Design Is Human launch night. At Altanta High Museum, Claydies put in an amazing live performance showcasing their PrimaDonna bowls as wigs.

Each wig bowl catwalk was set to music and costume ranging from hillbilly girl to Sex Pistols punk. For the High performance, Claydies was accompanied by acclaimed Finnish fashion illustrator Jarno Kettunen who is based in Antwerp, Belgium.



Kettunen who has worked with fashion icons like Jean Paul Gaultier and much to the delight of an enthusiastic audience, captured the excitement around Claydies High performance through his signature action-drawings. At the end of the performance Claydies and Kettunen were given an extended applause.

For more Claydies visit: www.claydies.dk
www.normann-copenhagen.com
www.kahlerdesign.com

Jarno Kettunen orignal Claydies and MA-ology Paris artwork can purchased online at MA Guerrilla Store (coming soon) For more Kettunen visit www.jarnok.com



Behind The Scenes Claydies in Atlanta

Tine and Karen greet MA Co-Founder Elayne DeLeo

Setting up Normann Copenhagen Exhibition

Scic Atlanta Showroom

Kai-Uwe Bergmann (Bjarke Ingels Group), MA’s Magdalena Bach, Karen Kjældgård-Larsen (Claydies), MA’s Bernard McCoy, Tine Broksø (Claydies), and Charlotte Malherbe (Normann Copenhagen)

Little Five Points

Moody’s Music, Little Five Points

Moody’s Music, Little Five Points

Koralie and SupaKitch are two acclaimed street artists from France who share equal success in their own right. Projects include Converse, Emilie Simon, Artoyz, and Kidrobot. Now based in New York, both have joined together in love and as a talented duo sharing their unique creative styles with the rest of the world. Heavily influenced by contrast, Japanese art and culture, much of their work is seen on urban canvases. But that fact is rapidly changing as their art is increasingly finding its way onto the walls in galleries on three continents.



For MA-ology Paris and CARE Fundraiser, SupaKitch and Koralie will produce one large work for sale with proceeds going to CARE.

This is Koralie & SupaKitch’s first MA-ology. Koralie & SupaKitch works can also be purchased in MA Guerrilla Store with portion of proceeds to CARE.

On behalf of our proud sponsors and exhibitors, welcome to your new decade of bold ideas and 2010 Design Is Human Week!

2010 Design Is Human Top Sponsors and Exhibitors

Design Is Human Sponsors & Exhibitors

         

            

                   

                                     

    

    

         

        

                 





MA is now accepting early inquiries for 2011 Design Is Human sponsor opportunities. For details, please contact elayne@modern-atlanta.org

Download the MA10 At-A-Glance Agenda

Now in its third successful year and firmly established as the hottest underground event in Atlanta, MA-ology is many things. It is excellence, it is international, it is raw, it is design, it is fashion, it is art, it is togetherness, it is edgy, but most importantly, it is about giving, sharing and caring for others, especially women and children in need and whose lives are the inspiration and motivation behind MA-ology each year.

Entrance to the “MA-ology PARIS” & CARE Fundraiser is $40 online and $45.00 at the door and expected to sell out early (proceeds benefit CARE). Complimentary French wines and French deserts will be served. Tickets go on sale 20 April 2010.


The village of Al-Mamaleek is part of the EMPOWERS (EURO-MED Participatory Water Rescources Scenarios) project which is co-funded by CARE. Al-Mamaleek is situated alongside Bahr Youssef, a branch of the Nile. Children play at one of the villages water pumps.

CARE INTERNATIONAL

This is Atlanta’s exciting design fundraiser and a unique creative collaboration unlike any other in support of CARE who places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty.


2009 MA-ology “The Italian Style” featured Sacco chair by Zanotta, Marni 2009 Spring/Summer Collection, Marco Grassi paintings

Last year’s successful MA-ology, “The Italian Style”, raised thousands of dollars and exposed Italian creativity to Atlanta through the works of Marni, Zanotta, and Marco Grassi. Previous MA-ology events have featured Belgium’s Ann Demeulemeester, Dries Van Noten, Extremis, and Finnish illustrator Jarno Kettunen. Special thanks to our partners JEFFREY Atlanta and New York, White Provision, and The Atlantan.

As part of MA 2010 Design Is Human weeklong events, MA-ology celebrates French creativity and is simply named MA-ology “PARIS”.

MA-ology Paris promises to be an exhilarating international showcase inspired by the City of Lights and France’s global contribution and dominance in the fabulous worlds of fashion, design, and art. MA-ology Paris features iconic and new designs from Roche Bobois; and in collaboration with Jeffrey New York/Atlanta, a runway show by the legendary fashion house of Lanvin; plus live commissions by acclaimed artists including fashion illustrator Jarno Kettunen, and Paris street artists SupaKitch & Koralie.

All Kettunen, SupaKitch & Koralie exclusive artwork will be available for purchase with proceeds to CARE.

Opening MA-ology Paris will be a live performance by Atlanta-native and Barcelona-based fashion designer Megan Huntz, and an awe-inspiring exhibit by the super-talented Paper-Cut-Project.




Lanvin 2010 Spring/Summer

LANVIN

France’s oldest couture house was born in 1889 when 22 year old designer Jeanne Lanvin opened a boutique on Paris’ prestigious rue du Faubourg Saint Honoré. In 1909, an induction into the country’s Syndicat de la Couture confirmed its place as a highly respected fashion house. Since 2001, under Israeli designer Alber Elbaz’s creative direction, the much desired Lanvin has been revitalized, it is now the epitome of exquisite elegance and the accessories reflect this perfectly: expect a breathtakingly beautiful collection from Lanvin set to transform your look. Lanvin is provided by Jeffrey New York/Atlanta.




Mah Jong sectional, 1973, Roche Bobois

ROCHE BOBOIS

Roche Bobois is a global leader in design and distribution of home furnishings while retaining the unique position of molding its furniture designs. Each piece created is the result of close collaboration between designers, manufacturers, and Roche Bobois. This collaboration is the foundation of Roche Bobois strength and originality. Attentive and proactive, Roche Bobois introduces a new exclusive collection every six months. Today, Roche Bobois is among the most internationally renowned and exclusive brands in home furnishings.




Fashion Illustrator Jarno Kettunen and famed French fashion designer Jean Paul Gaultier backstage at Gaultier’s Paris show

JARNO KETTUNEN

Jarno Kettunen is best known for his prized action drawings and is intrigued by high fashion, luxury, music and popular culture. As a warmly welcomed guest in these worlds he translates his observations directly to wildly and expressive drawings. Kettunen!s highly personal style of drawing is inspired by techniques of fine arts such as Neo-Expressionism. After making live action drawings at fashion shows such as Jean Paul Gaultier (pictured above), Dior Homme, and A.F. Vandevorst, Kettunen’s drawings have been in increasing demand in the creative worlds of high fashion, music, and popular culture. Jarno Kettunen!s work are exhibited and published in Elle, Nylon, Wound, Black, Metal, and Nomenus Quarterly. This is Jarno Kettunen!s second MA-ology (his first appearance was in 2008 MA-ology “Belgium”).

For MA-ology Paris and CARE Fundraiser, Jarno Kettunen, through his live action-drawings, will capture all the excitement from the Lanvin show. Kettunen’s work will be for sale with proceeds to CARE.

Jarno Kettunen’s prized limited-edition illustrations can also be purchased in MA Guerrilla Store with portion of proceeds to CARE.




SupaKitch & Koralie

KORALIE & SUPAKITCH

Koralie and SupaKitch are two acclaimed street artists from France who share equal success in their own right. Projects include Converse, Emilie Simon, Artoyz, and Kidrobot. Now based in New York, both have joined together in love and as a talented duo sharing their unique creative styles with the rest of the world. Heavily influenced by contrast, Japanese art and culture, much of their work is seen on urban canvases. But that fact is rapidly changing as their art is increasingly finding its way onto the walls in galleries on three continents.

For MA-ology Paris and CARE Fundraiser, SupaKitch and Koralie will produce one large work to be auctioned off with proceeds going to CARE.

This is Koralie & SupaKitch’s first MA-ology. Koralie & SupaKitch works can also be purchased in MA Guerrilla Store with portion of proceeds to CARE.




Paper Wig, Paper-Cut-Project

PAPER-CUT-PROJECT

Nikki Salk and Amy Flurry!s custom-made paper art installations are intricate and fueled by a love of fashion and an appreciation of the grace and nuance of this humble material. To much acclaim, Paper-Cut-Project installations were recently exhibited in Jeffrey New York and Jeffrey Atlanta. PCP is currently working on high-commissioned projects in Paris, France.

This is Paper Cut Project!s first MA-ology. PCP art can also be found in MA Guerrilla Store with portion of proceeds to CARE.




Megan Huntz Dresses, Image by Jamie Hopper

MEGAN HUNTZ DRESSES

Made in Italy by an American girl: a limited edition line of 100% hand washed silk dresses with special washings and over-dyeing treatments are individually handnumbered, not only effortlessly elegant but also very desirable. Originally from Atlanta and graduated with a bachelors in Industrial Desgin from Pratt Institute. Her graduate studies at Domus Academy in Milan brought her to Italy in 2003, and since then she has worked for one of Italy’s premiere denim companies, Meltin’Pot, one of the country’s most important concept stores, Spazio Lazzari of Treviso, as well as for the Max Mara group, among the strongest of all Italian clothing companies. Her background in Industrial Design has given Huntz a basis to explore design through fashion.

This is Huntz’s USA and Atlanta debut and first MA-ology. Huntz’s beautiful hand-dyed silk fashion can also be found in MA Guerilla Store with portion of proceeds to CARE.

Models courtesy Factor Women
Authentic Beauty is MA-ology PARIS official sponsor for hair and makeup.
Complimentary French wine and desserts by Douceur de France will be served.

Tickets

Entrance to the “MA-ology PARIS” & CARE Fundraiser is $40 online and $45.00 at the door and expected to sell out early (proceeds benefit CARE). Complimentary French wines and French deserts will be served.

Attendees and guests wanting to give more will find CARE representatives and a donation station at the event. Students with ID receive half price tickets.

MA-ology Paris and CARE Fundraiser Friday, 4 June 2010 8:30 pm White Provision 1170 Howell Mill Rd. Atlanta, Georgia

“Paris, je t’aime”!

2010 DESIGN IS HUMAN Kickoff Party
2010 MODERN ATLANTA HOME TOUR Launch Celebration
Tuesday, 1 June 2010
8pm - 10:30pm
White Provision District
Howell Mill Road

Tickets
Your MA Home Tour Pass for both Saturday and Sunday is only $35 and is your passport to Design Is Human Kickoff/MA Home Tour Launch and includes the third edition of our well-designed MA10 DESIGN IS HUMAN publication/program/guidebook.

*Cost to attend kickoff only: $10 at the door (not available online or at outlets).

City of Atlanta Proclaims Modern Atlanta Week
MA is proud to annonce that on 17 May 2010, the City Of Atlanta will Proclaim 1-6 June 2010 “Modern Atlanta Week”! Ceremony Details Coming Soon!

Official 2010 Design Is Human Car is Smart

MA is proud to announce that SMART is the official eco-friendly, ultra-low CO2 emissions car for 2010 Design Is Human.

Your 2010 MA DESIGN IS HUMAN Kickoff!

Its your special evening of design, ideas, togetherness, and entertainment, all wrapped into one gaint celebration and exhibition that jumpstarts Design Is Human week-long activities, including the highly popular 2010 Modern Atlanta Home Tour now in its 4th successful year!


2009 Design Is Human Kickoff and MA Home Tour Launch Party

Join MA exhbitors, your fellow event attendees, and some very special guests for a celebration of excellence in creativity, sustainability, social responsibility, and all that is uniquely Modern Atlanta. In short, “your” kickoff celebration is the window to changing times, embracing modern Atlanta’s future in bold urbanism, and connecting powerful ideas that leaves a positive impact on society, the environment, and benefits the world we all share.


Claydies and Normann Copenhagen

This year’s highlights and exhibits are sure to mesmerize and features objects from Denmark’s (Copenhagen to be exact) own Claydies and Normann Copenhagen and London-based Jamily;


Poggenpohl (l), SieMatic (r)

representatives showing new sustainable products from industry leaders-3form and Flor; promotions from international brands like Smart Car, Pedini, Poggenpohl, SieMatic, and Ikea- ready to answer your design questions;



an inspiring display of Contemporary Architects Scale Models and Renderings from Dencity, Square Feet Studio, Inside/Out Architecture, Gil Montoya, Bach Architecture, Harrison & Associates, Lightroom, C&A, Stephen Beili Architecture, Rutledge Alcock Architects, and Phobos7; contemporary furniture and design exhibits by local and national designers and brands including Verde Home, SMFD, PEOPLE OF RESOURCE, and Malcolm Fontier;


GA Tech College of Architecture-Industrial Design Program, photography Sarah Dorio

outdoor and indoor conceptual installations from Young Architects Forum (YAF), Claudia Winegarden, and Austrian architect, Gernot Riether; returning from last year’s MA-ology Itlay, acclaimed Italian and Milan-based painter Marco Grassi, and students work from GA Tech Industrial Design department and Portfolio Center.


3form commercial products (l) and Lichtraum concept by Gernot Riether (r)

It is going to be a celebration and our dedicated team is looking forward to seeing lots of familiar faces and welcoming our first-timers with open arms too! Remember, afterall- Design Is Human!

Welcome To 2010 Modern Atlanta Home Tour

Tickets available at Design Is Human launch party, online at www.modern-atlanta.org, and at select MA ticket outlets beginning 12 April 2010.

Download MA09 Home Tour Details PDF (coming soon)

Ticket Outlets in Atlanta

Design Within Reach
2451 Peachtree Rd NE
Atlanta, GA 30305
404-841-2471
Monday - Friday: 10am - 6pm
Saturday 10am - 7pm
Cash or Check Only

(context)
75 John Wesley Dobbs Ave
Atlanta, GA 30303
404-477-3301
Tuesday - Saturday 10am - 5pm
Cash and Check Only

Octane Coffee Bar & Lounge
1009 Marietta Street NW
Atlanta, GA 30318
404-815-9886
Monday - Thursday 7am - Midnight
Friday 7am -1am
Saturday 8am - 1am
Sunday 8am - 10pm
Octane accepts Cash, Checks, & Credit Cards

SCIC
Ste 6, 855 Peachtree Street Northeast
Atlanta, GA 30308-7400
(404) 975-4320

Roche Bobois
3400 Around Lenox Road Northeast
Atlanta, GA 30326-1408
(404) 467-1900

MA Guerrilla Store
White Provision District
Open during Design Is Human Week, 1-6 June 2010

For More Information on 2010 Modern Atlanta Home Tour:
elayne@modern-atlanta.org

Bjarke Ingels Group’s Kai-Uwe Bergmann “Yes Is More”!

BIG’s Kai-Uwe Bergmann tells Atlanta why “Yes Is More” in a powerful talk about how contemporary life changes and evolves. BIG “Yes Is More” presentation takes place at Atlanta High Museum, Saturday, 5 June 2010. This will be BIG’s first time coming to Atlanta and could be considered a Georgia homecoming for Bergmann who spent 11 years of his life in LaGrange.

The first Yes Is More (TASCHEN) booksigning in the United States follows Bergmann’s presentation. For more details, click here.


Kai-Uwe Bergmann, Associate Partner, BIG

BIG is a Copenhagen based group of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development. The office is currently involved in a large number of projects throughout Scandinavia, Europe, Asia and the Middle East.


Bjarke Ingels on cover of ICON

Bjarke Ingels started his own office in 2005, Bjarke Ingels Group (BIG), after having co-founded PLOT Architects in 2001. In 2004 Ingels was awarded the Golden Lion at the Venice Biennale for the Stavanger Concert House, and the following year he received the Forum AID Award for the VM Houses. His latest completed project,


The Mountain, Image courtesy Traeprisen

The Mountain (pictured above and background), has already received numerous awards including the designation as the World’s Best Housing project at the World Architecture Festival and again with the MIPIM Residential Development Award.


Expo 2010 Danish Pavilion in Shanghai, China. Image, courtesy BIG
See images and read more on the Danish Pavilion which debuted on Saturday. Click here.

YES IS MORE

Pragmatic Utopianism: Historically the field of architecture has been dominated by two opposing extremes. On one side an avant-garde of wild ideas, often so detached from reality that they fail to become something other than eccentric curiosities. On the other side there are well organized corporate consultants that build predictable and boring boxes of high standard. Architecture seems entrenched between two equally unfertile fronts: either naively utopian or petrifyingly pragmatic. Rather than choosing one over the other, BIG operates in the fertile overlap between the two opposites. A pragmatic utopian architecture that takes on the creation of socially, economically and environmentally perfect places as a practical objective.

Kai-Uwe Bergmann

Kai-Uwe Bergmann AIA, RIBA, MAA, LEED AP is an Associate Partner at BIG. Kai-Uwe brings his expertise in business development and in project management to proposals around the globe, including work in Scandinavia, the Middle East and Asia. He is a leader in developing BIG’s presence in Asia, where his current ongoing project includes Central Asia’s first Carbon Neutral Master Plan Zira Island.

Alongside his architectural duties, Kai-Uwe Bergmann has been active as a Visiting Professor at Inha University in Incheon, South Korea and the University of Washington. In addition to teaching, Kai-Uwe has spent the past decade studying glass art and creating his own cast glass pieces.

Want more BIG? Click here.
YES IS MORE Atlanta booksigning? Click here.

Don’t miss a multimedia presentation of Poggenpohl’s new kitchen design collaboration that was unveiled at Eurocucina in Milan this past April, presented by Ted Chappell, president of Poggenpohl U.S., Inc.

Ted Chappell, President Poggenpohl U.S.


Poggenpohl Kitchen by Hadi Teherani Premiered at Eurocucina part of the Milan Furniture Fair in April.

The space creating concept was developed in collaboration with the renowned Hamburg, Germany architect and designer Hadi Teherani. The new kitchen from Poggenpohl is distinguished by an all-embracing solution in which room architecture and the kitchen merge into one. “ The new kitchen’s identity is characterized by a unification of furniture design and architecture,” emphasizes Elmar Duffner, Managing Director of Poggenpohl Mobelwerke GmbH. The kitchen concept from designer Hadi Teherani will be available in a number of different versions – taken from a basic model.

Born in Teheran, 56-year-old Hadi Teherani is one of the world’s most sought-after German architects. With Hadi Teherani AG, the company he founded in 2003, and his BRT Architekten Hamburg team of architects, he has made a name for himself on the international stage with industrial design and interior design made in Germany.

In addition, the latest Mineral-Inspired cabinetry colors and finishes and new shelving system will be presented. Here’s more info below:


Poggenpohl +SEGMENTO Kitchen with Curite


Poggenpohl’s mineral-inspired colors in melamine or lacquer cabinetry have never before been seen in a kitchen:

· Cubanite – a beige tone

· Oxide – a light blue

· Fluorite – a modest green

· and Curite – a fresh coppery orange (as shown in the shelving area in the photo)

They can be ordered either as a complete kitchen or simply as a "dash of color." A cool Polar White, a wood finish in Sand Pine (as shown in the photo, with or without aluminium edges) as well as a Holm Oak wood veneer round off the new cabinetry selection.The new shelf system creates a perfect visual and functional link between cooking and living areas.

For images of the different finishes available, visit www.poggenpohl.com/en/service/bilddatenbank.php.

Ted Chappell

President, Poggenpohl U.S. Inc.

For the last three years, Ted Chappell has been president of Poggenpohl U.S., Inc. During his tenure at Poggenpohl, he oversaw the expansion of Poggenpohl’s retail business from 6 to 13 corporate showrooms, plus over 20 independent dealer showrooms. Previously, Chappell was president of ERCO Lighting, where he brought Germany’s ERCO high performance commercial lighting to the U.S. market for museums and outdoor lighting and worked on such projects as: Relighting of the Vietnam Veterans War Memorial, Air Force Memorial, The New York Times headquarters and Petronas Twin Towers in Kuole Lumpur, Malaysia. His background includes international sales management roles at Lutron Electronics and global leadership positions, including CEO and founder of his own architectural lighting company. He earned his bachelor’s degree in history from Harvard University.



Poggenpohl Atlanta
Weds, 2 June 2010
6:00 pm – 8:00 pm
Terminus Bldg
3280 Peachtree St., Atlanta, GA

Want more Poggenpohl Atlanta? Click here.

Eames Demetrios and Powers Of 10 in the Modern City

Join Room&Board for a showing of Powers of 10 –the extraordinary 1977 documentary short film by Charles and Ray Eames—followed by a talk and discussion led by their grandson, author and Eames Office Director, Eames Demetrios. He will explore the meaning of the film as it relates to the Modern City, connecting back to the work of the legendary design team and the problems of scale that we, as citizens of the world, should recognize as part of our experience and will give us a sneak preview of Powers of Ten day (10/10/10).
RSVP Room&Board (see link below).

RSVP

About Eames Demetrios

Eames Demetrios is the grandson of Charles and Ray Eames, the design team whose classic chairs, photographs and films epitomize the boundless creativity of the midcentury modern period. Demetrios is active in preserving the Eames legacy, as principal of the Eames Office, a clearinghouse of resources for researching, shopping and exploring the work of these legendary creative people. Demetrios was instrumental in creating the interactive version of the Eames’ groundbreaking film Powers of Ten.

Room&Board

Since 1980 our philosophy has remained constant: to offer our customers the best possible service, selection, quality and value.

Best Value. Value is a defining principle at Room & Board. It is interwoven through all levels of our business beginning with the artisans who craft our furnishings. Working directly with these small manufacturers allows us to offer you furnishings crafted with quality materials, at the best possible prices—every day. And because our Design Associates don’t work on commission, you’ll feel comfortable shopping at your own pace. These things have led us to lasting relationships of confidence and trust, with our business partners, our employees and most importantly with you, our customers.


Eames Lounge and Ottoman, Charles and Ray Eames


American Made. Cultivating and supporting American companies is an important part of our business. At Room & Board, we partner with small, family-owned businesses that use a combination of time-honored techniques and innovative technology to build furniture that stands the test of time. This approach gives you the best of both worlds—handcrafted quality with precision and attention to detail.

We’re committed to helping these artisans preserve the American tradition of handcraftsmanship. And furniture made in America means a smaller environmental footprint. From the fabrics, woods and metals we choose to the energy it takes to ship and deliver them, are just a few reasons you can feel good about the furniture you bring into your home.


Ellipse Table, Charles and Ray Eames

Truly Timeless. For more than 25 years our vision has endured—to make affordable, well-designed furniture that’s long lasting. We work hard to create timeless pieces that are as practical as they are beautiful; furniture that will journey with you as your needs change. The cabinet that holds your dishes today may one day store your children’s toys. Our passion is creating beautiful designs you’ll live with, and love, for a very long time. We hope you’ll find inspiration through our offering of elegant and unique home furnishings. Whether you’re planning to furnish an entire home or add a few pieces, we’d love to help you create a space that is uniquely yours.

Want more Room&Board? Click here.

Meet Giulia Seletti, SCIC’s Chief Designer & Discover Latest Eurocucina 2010 Trends!

Giulia Seletti, Chief Designer, SCIC Italy

SCIC invites you to their Atlanta showroom for an evening of sophistication and innovative design. Meet Scic’s Chief Designer, Giulia Seletti, direct from Parma, Italy, who will be discussing trends in European kitchen and bathrooms with a presentation featuring a look at the newest products shown at Eurocucina 2010, the world’s largest exhibition of kitchen & bathroom design. Learn more about Scic S.p.A’s roadmap for their award-winning kitchens and exciting new bathroom line.

Scic System 30

Scic System 30 presents brand new way of thinking "the kitchen". New visions for pure design which concedes only to the extreme simplicity of precious materials, exclusive finishes and original combinations.

Conchiglia System is the shine of depth of lacquered of a 27-mm. The lacquered glass panel, available in over 200 colors, is applied to gloss or matt lacquered wood panel to be matched to gloss finish.



Available in the completely smooth Flat version and Diamond-finish edge Gem version. The diamond-finish edge of Conchiglia Gem conveys a precious sparkle to the doors, maintaining the plain lines. Innovative solutions where the composition breaks free from the confirmed of the kitchen to merge elegantly with the living area. Refined colors, shiny surfaces and hidden functions and electrical appliances enable the creation of a unique setting.



About Scic
Scic has been building kitchens since way back in 1963, with imagination, devotion, and passion, employing all their skills to design kitchen furnishings solutions characterized by innovation and outstanding functional prestige. For Scic, innovation is a powerful word embedded into Scic’s design philosophy and translates to correctly and completely interpreting the market needs.

Scic Atlanta
Weds, 2 June 2010
8-10pm
Ste 6, 855 Peachtree Street NE
Atlanta, GA 30308-7400

Want more Scic Atlanta? Click here.

Create Beauty, Respect The Planet

The Enviroment way to achieve sustainability and beauty in design starts with nature and using what is already available. Join us at Environment Atlanta open-house reception and special talk on design, responsibility, innovation, and why Environment is more than a furniture company.



About Environment
Part design consortium, part modern craftsman, Environment is a furniture brand unlike any other, underscoring its commitment to people and the planet through a forward thinking dedication to using materials and processes with low environmental impact and working together with organizations such as the Tropical Rainforest Trust (TFT) to eliminate illegal and controversial tropical wood from supply chains and replace it with wood from TFT forest projects from FSC certified forests.
Such principals have landed them praise from the global community while endearing them to high-profile eco-conscious clients like Leonardo DiCaprio, and Julia Roberts.


About Jean-Marie Massaud, Creative Director, Environment

Designer and founder of Studio Massaud, Jean-Marie Massaud’s career is shaped by a quest for synthesis, reduction and lightness. Massaud has worked in design fields ranging from furniture to industrial product and equipment, to architecture and brand development. He has collaborated with various brands such as B&B Italia, Axor Hansgrohe, Dedon, Poltrona Frau, Glas Italia and Arper.
Massaud’s first designs for Environment debuted at this year’s Salone Del Mobile in Milan from April 14-19, 2010 and be available at all Environment showrooms.

Want more Environment? Click here.

Habachy Designs Within Reach -Interpretation of the New Modern

image, James Klotz

Don’t miss this unprecedented event. Michael Habachy of Habachy Designs transforms the Design Within Reach Showroom, creating eclectic, modern and stylish vignettes utilizing product from Design Within Reach. Join us for complimentary hors d’oeuvres and cocktails on June 4th, opening night of the exhibit.


Michael Habachy, image www.nedaabghari.com

Habachy Designs

Michael Habachy is an acclaimed interior and furniture designer based in Atlanta, Georgia. His design firm, Habachy Designs, Inc creates atmospheric interiors for a wide range of commercial and residential clients. His projects range from trendy restaurants and nightclubs to chic spas, boutiques and glamorous residences. Local, national and international publications have all featured his works.


image, James Klotz


image, James Klotz


image, James Klotz

Michael’s style is timeless and modern, yet he gives each project its own unique punch of creativity and originality. His specialty is designing eclectic interiors that seamlessly blend the unexpected. He always creates drama in a space while maintaining a minimal approach, selectively choosing elements to achieve maximum impact. This trademark gives Habachy Designs its signature style.



Want more Habachy Designs? Click here.

BeDo Talk with CEO & Founder, Marc Mathieu

MKG3D: Marketing for a Three-Dimensional World—People, Planet and Profit

Marketers today are at a crossroads. Traditional marketing has become obsolete, and the marketing function is struggling to redefine itself. But despite this turmoil, Marc Mathieu is optimistic. To be successful in this new time, Marc argues that marketers must look at the world through 3-D glasses—valuing not just profits, but also people and the planet, and recognizing their interdependencies.

Marc’s call for Marketing in 3 Dimensions (MKG3D) brings triple bottom line thinking to marketing and branding and has the power to change business and innovation. This new model recognizes that consumers are people too and that they make decisions based on more than economic self-interest. An approach that is, at once, both top-down and bottom-up, inside-out and outside-in, MKG3D positively impacts and engages all stakeholders through a holistic approach and offers not only a better solution, but also a bold solution you’re not likely to forget, because it positions sustainability and social responsibility as inextricable pieces of the puzzle, rather than purely additive components.

Marc emphasizes that marketers are the ones with the unique skill set a company needs to conceptualize this new future and bring it to life in a crisp, compelling way, injecting vitality and results back into a function that has been shrinking. Marc urges marketers and business leaders alike to remember that brands have always had the power to change the world. Now they must power the changes the world needs.





The following is an excerpt from MA’s exclusive interview with BeDo CEO & Founder, Marc Mathieu. Full text can be read in MA10 Design Is Human publication.

Are You Ready For BeDo?

About Marc Mathieu

BeDo, CEO & Founder

Marc Mathieu, the former head of Global Brand Marketing at Coca-Cola, is leading the development of a new enterprise at the intersection of human and business interests. After working for many years with large, international corporations and global brands, such as Coca-Cola, Marc realized - and experienced firsthand -the power of brands to change people’s behaviors. Marc Mathieu’s talk will be followed by the panel discussion, PEOPLE PLANET PROFIT.





Want more BeDo? Click here.

Proudly sponsored by AIA Atlanta Chapter and SMART Center Buckhead

Narrated by Dustin Hoffman, VISUAL ACOUSTICS celebrates the life and career of Julius Shulman, the world’s greatest architectural photographer, whose images brought modern architecture to the American mainstream.

Shulman, who passed away in 2009, captured the work of nearly every modern and progressive architect since the 1930s including Frank Lloyd Wright, Richard Neutra, John Lautner and Frank Gehry.  His images epitomized the singular beauty of Southern California’s modernist movement and brought its iconic structures to the attention of the general public.

“Stahl House (CSH#22)” photographed by Julius Shulman (1960) from VISUAL ACOUSTICS, an Arthouse Films release 2009. Copyright J. Paul Getty Trust.

“Julius Shulman and Richard Neutra” (1950) from VISUAL ACOUSTICS, an Arthouse Films release 2009. Copyright J. Paul Getty Trust.

This unique film is both a testament to the evolution of modern architecture and a joyful portrait of the magnetic, whip-smart gentleman who chronicled it with his unforgettable images.

“Convair Astronautics” photographed by Julius Shulman (1958) from VISUAL ACOUSTICS, an Arthouse Films release 2009. Copyright J. Paul Getty Trust.

VISUAL ACOUSTICS won the Mercedes-Benz Audience Award for Best Documentary at the Palm Springs International Film Festival, the Audience Award for Best Documentary at the Austin Film Festival, the Grand Jury Prize for Best Documentary at the Lone Star International Film Festival and Outstanding Achievement in Documentary Filmmaking at the Newport Beach Film Festival.

ABOUT JULIUS SHULMAN (1910 – 2009) Photographer of architecture, naturalist, educator, and commentator on urban form. One of the leading architectural photographers of the 20th century, Shulman developed close association with the modernist architects, principally those active in Southern California such as Gregory Ain, John Lautner, Richard Neutra, and R.M. Schindler. Shulman’s images played a major role in crafting the image of the Los Angeles and “Southern California lifestyle” to the rest of the nation and world during the 1950s and 1960s. A prolific author, consultant, lecturer, exhibitor, and editor of his own vast archive, Shulman remained active up until his passing away in July of 2009.

Want more Visual Acoustics? Click here.



Proudly sponsored by AIA Atlanta Chapter and SMART Center Buckhead

MA’s concern about global events that especially negatively impact the lives of innocent women and children is very real and is in part why the event is called Design Is “Human”.  Rising the awareness in 2010 will be no exception as CARE’s Derek Kayongo returns for MA10 to speak passionately on behalf of CARE’s work empowering women to create permanent social change. Women are at the heart of CARE’s community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.

MA-ology PARIS is an international design exhibition celebrating Parisian creativity- its beautiful furniture and objects, cutting-edge fashion, expressive art, and Paris elevated status as an international design destination.  It all takes place in White Provision, located in Midtown West and is expected to sell out early with tickets $40.00 online or $45.00 at the door. Proceeds from ticket sales go to help support CARE’s work with women and children in Africa, a cause well worth supporting.

A CARE staff member talks with Internally Displaced Persons as they wait for food distribution at the Niyama camp in the Darfur region of Sudan. CARE is providing food to some 400,000 IDPs throughout Sudan.

The Afar people of Ethiopia. CARE’s FGM (Female Genital Mutilation) Project worked for over 5 years to gain the confidence of the Afar people. The project built a bore hole and a shallow well; rebuilt 3 health posts and built a new one; opened a primary school; dug an irrigation ditch and started an agriculture program; started a Public Health Community—PHC—program. Once CARE identified the problems they started to train Traditional Birth Attendants. They then gathered local religious leaders—the Afar are 100% Muslim—for 4 days of discussion. Fifteen of 17 of the leaders (all Male) in the site agreed it was a good idea to stop the practice. They then went to the Circumcisers (all female) 60 in all. Most stopped but a few continued. Men and women have historically never sat together in public discussions. This was the first time that this occurred. Previously women would sit out of hearing range of the men while policy was discussed by the male leaders. During the discussions facilitated by CARE the women were speaking up and actually challenging the men in discussion. Today there are 120 women in the Anti Harmful Traditional Practices Association. Also their agenda has expanded beyond FGM to Children’s Education; Agriculture Techniques; and entrepreneurial pursuits.

MA is especially proud to announce the following MA-ology PARIS impressive lineup includes-

Want more MA-ology PARIS? Click here.

Architect Studio Crawl and Happy Hour

Frank Lloyd Wright had Taliesin, Antonio Gaudi had Park Guell; these were the studios and places of imagination and inspiration for these architects. Join some of Atlanta’s top architects for a relaxed chance to visit their studios and see their work spaces and see current projects underway. It’s an opportunity to meet the designers behind some of the MA tour homes and discuss their ideas and approaches to modern design.

Sponsored by William Carpenter, Lightroom: and Robert Soens; Pinnacle Custom Builders.

Participating Studios:

Houser Walker Architecture

1473 Spring St. NW
Atlanta, GA 30309

Houser Walker Architecture is a boutique architecture studio dedicated to cultural buildings and a culture of building which engages the public realm. We offer a holistic and ecological approach to the planning and design of museums, libraries, educational environments, and arts institutions.

Join us for drinks and appetizers in the studio.

houserwalker.com/index2.html

Lightroom Studio

Architecture and New Media
Studio: 115b North McDonough Street
Decatur, GA 30030

Lightroom is an interdisciplinary studio in Atlanta, GA. We have expertise in sustainable modern residential and commercial architecture, historic preservation, interiors, websites, graphic and exhibit design, film production, branding and strategy. Lightroom is known for it’s exceptional design, for it’s commitment to the particularity of place, context and user, and for an approach based on a quiet and restrained rigor. We enjoy putting buildings and projects together and the tectonics of elegant assembly and materiality.

Join us for drinks and appetizers.

President and Founder:
William Joseph Carpenter FAIA PhD
LEED® AP

Intern Architects:
George Faber
Lori Fine
Derek Hardt


www.lightroom.tv

square feet studio

154 Krog Street NE #170
Atlanta, Georgia 30307
phone: 404.688.4990

Established in 2001, Square Feet Studio, Inc. is an architecture, planning and design firm based in Atlanta, Georgia. As our name suggests, we focus on space. Square feet are, of course, a unit of measure. They are fundamental to create common ground for discussing architectural ideas. A studio, by definition, is an environment where ideas are freely exchanged to create thoughtful, studied constructions. We combined these to make square feet studio, a place where we practice a design ethic of collaborative creativity balanced by the requirements of real space, programs and expectations.

Join us for drinks and appetizers in the studio and on our patio overlooking the future Atlanta Beltline.

Our website has directions to our studio located in Inman Park.

www.squarefeetstudio.com

TaC Studios, architecture

711 Kendall Street, NE
Atlanta, Georgia 30312

TaC Studios, is a full service architectural firm. Our broad experience includes project types ranging from retail, offices and restaurants to single and multi-family residential. We apply an integrated approach to design that unites the disciplines of architecture, interior design and furniture design. We are in this business because we have a passion for design and enjoy working with people. Our commitment is to create modern works within a wide range of budgets. Our portfolio reflects a design process that develops through collaboration; we and the clients collectively evolve the work. Each project is unique and a high degree of energy and enthusiasm is devoted to every undertaking in order to discover a natural (simple) solution for each design challenge.

Please join us for drinks and appetizers.


www.tacstudios.com

The Wonderful World that is Normann Copenhagen

Through out the years many new and fascinating Normann Copenhagen products have seen the light of day, including items from designers with roots in Denmark’s creative growth layer. The launch of these products has consolidated Normann Copenhagen’s position as a venturous partner in the world of design. Since its founding, Normann Copenhagen has collaborated with craftsmen, Danish Craft, Danish designers like Ole Jensen and Rikke Hagen and international names such as Marcel Wanders and Odoardo Fioravanti.


                            Mormor Blue Series, Gry Fager


The story of Normann Copenhagen begins in 1999, when Poul Madsen and Jan Andersen teamed up to start the Normann Copenhagen company. Initially run as a design store on Strandboulevarden in Copenhagen, the turning point came in autumn 2001 when a product line was launched under the company’s own name: Normann Copenhagen. In early 2002 the first Normann Copenhagen product, the Norm 69 lamp designed by Simon Karkov was introduced. Later the same year, further three products were put on the market: the Washing-up bowl and brush in rubber, designed by Ole Jensen, the Swing Vase by Britt Bonnesen and Ole Jensen’s Dustpan and Broom. Today, Normann Copenhagen export to 77 different countries and is well represented in Denmark, USA, the United Kingdom, the Netherlands, Italy, Japan, Norway and Germany.


                            Hang On, Jade Barnes-Richardson


The products introduced by Normann Copenhagen in 2002 gained much international attention and won instant recognition in the world of design. In 2002, the Washing-up bowl and brush won the prestigious DESIGNPLUS award – an award that during the next years is assigned Normann Copenhagen five times. In 2007 three products are awarded the international red dot design award and since the first product launches in 2002 Normann Copenhagen has been awarded with 32 awards including iF Design Award China, DesignPlus, interior innovation award cologne and Good Design Award.


                            Washing-Up Bowl, Ole Jensen


In 2004, Normann Copenhagen was chosen to take part in the Danish Design Project and contributed products for the interior design of the reopened Museum of Modern Art in New York, USA. Today the Washing-up bowl by Ole Jensen is used as a wine cooler at the restaurant and several products is sold at MoMA’s design store, for instance Herb Stand by Jakob Heiberg.



To understand the products it is necessary to understand what Normann Copenhagen is. Normann Copenhagen is a special way of looking at design. Like putting on a pair of glasses and seeing the world in a particular way. Through these glasses, products are developed such as Boje Estermann’s collapsible kitchen funnel, Ole Jensen’s washing-up bowl and brush, Julie Storm’s elegant Storm flowerpot and Britt Kornum’s Norm 03 organic lamp that now is available in stainless steel.

Want more Normann Copenhagen? Click here.

Jarno Kettunen hails from Helsinki, Finland, studied for his maters at the prestigious Sint Lukas College of Fine Arts in Brussels. Currently Kettunen is based in Antwerp where he is recogninzed internationally for his backstage and runway illustrations from the likes of fashion’s elites and emerging designers including of Jean Paul Gaultier, Dior Homme and AF Vandevorst.

In MA-ology Belgium which featured the 2008 Spring/Summer collections of Belgian top designers Anne Demuelemeester and Dries Van Noten and Kettunen’s first-ever appearance in the USA and Atlanta, his prized action drawings captured the excitement backstage.

Jarno Kettunen backstage at Jean Paul Gaultier, 2009 Paris Fashion Week

For 2010 Kettunen returns once again to Atlanta for MA-ology PARIS. Now in its third successful year, the MA-ology series celebrates creative excellence and highlights design, fashion, art from a specific region. This year we look to Paris and our amazing French lineup includes Roche Bobois, Frances oldest house of couture -Lanvin, Jarno Kettunen, acclaimed Paris street-artist SupaKitch & Koralie, a paper art exhibit from Paper-Cut-Project and fashion designer Megan Huntz.

All of Kettunen’s exclusive live illustrations from MA-ology Paris will be available for purchase at the end of the event and at MA Guerrilla Store, making the procession of this acclaimed artist’s work that more prized.

About Jarno Kettunen

Jarno Kettunen is intrigued by high fashion, luxury, music, and popular culture. As a warmly welcomed guest in these worlds, he translates his observations directly to wild and expressive drawings. Kettunen’s highly personal style of drawing is inspired by the techniques of fine arts such as neo-expressionism and his wide appeal and success is undeniable as witnessed backstage at fashion shows such as Jean Paul Gaultier, Dior Homme and A.F. Vandevorst.

Internationally, Kettunen’s drawings have been increasing in demand and is most known for his action drawings, which he makes directly at the back stage of fashion shows, concerts, etc. or as a performance in front of the audience. These spontaneous sketch like drawings describe the mood and energy of high fashion collections or rock concerts in an expressive manner. After the shows the drawings are exhibited and published in internationally-recognized magazines and books such as Elle, Nylon, Wound, Black, Metal, and Nomenus Quarterly.

Want more Jarno Kettunen? Click here.

“The Rules of Play” SCAD Senior Curator M. Messina on the Exhibition

SCAD Senior Curator Melissa Messina will lead a curatorial walk-through of The Rules of Play, the first solo show in the Southeast by Cuban-born artist Alexandre Arrechea. The exhibition, on display in the ACA Gallery of SCAD, showcases the artist’s prolific interdisciplinary practice, featuring recent drawings, sculpture and video. Messina will discuss how the artist uses references from architecture, design, games and sport in his meticulously crafted pieces to convey complex, thought-provoking and clever observations on the constructs of power in our ever-globalizing society.

Alexandre Arrechea

About Alexandre Arrechea

Alexandre Arrechea was born in Trinidad, Cuba, in 1970. He graduated from the “Instituto Superior de Arte (ISA)” in Havana in 1994. For twelve years he was a member of the art collective Los Carpinteros, until he left the group in July of 2003 to continue his career as a solo artist.

The interdisciplinary quality of Alexandre Arrechea’s work reveals a profound interest in the exploration of both public and domestic spaces. This quest has led him to produce several monumental projects like “Ciudad Transportable” (2000), “The Garden of Mistrust” (2003-2005) and “Perpetual Free Entrance” (2006).

“PEOPLE PLANET PROFIT”-the brighter side to prosperity

Want to do more good, protect the planet, and prosper, all in the same breath? Then you won’t want to miss this special discussion about social responsibility and the attention it rightfully deserves. Following BeDo Founder, Marc Mathieu’s powerful talk “MKG3D: Marketing for a Three-Dimensional World—People, Planet and Profit”, Mathieu will join a distinguished panel of business experts in what promises to be an inspiring panel discussion on Social Responsibility and navigating to the brighter side of prosperity.

Our Distinguished Panel

Marc Mathieu BeDo, CEO & Founder

Marc Mathieu, the former head of Global Brand Marketing at Coca-Cola, is leading the development of a new enterprise at the intersection of human and business interests. After working for many years with large, international corporations and global brands, such as Coca-Cola, Marc realized - and experienced firsthand -the power of brands to change people’s behaviors.

Joel Babbit Mother Nature Network, CEO, Co-Founder

The mission of MOTHER NATURE NETWORK can be found at the top of every page on their site: “Improve Your World.”

Prior to launching Mother Nature Network, Atlanta native, Joel Babbit spent over 20 years in the advertising and public relations industry – creating two of the largest and most successful advertising agencies in the Southeast – Babbit and Reiman (acquired by London-based GGT) and 360 (acquired by Grey Global Group).

Among Babbits many accomplishments in business and life, he served as President of GCI, which was one of the world’s 10 largest public relations firms with offices in 22 countries. His clients have included Fortune 500 companies and he served as Chief Marketing & Communications Officer for the 1996 Olympics Games in Atlanta. Babbit is also active in many civic and charitable organizations including Young Presidents Organization, the CDC Foundation, SafeAmerica, The Atlanta History Center, and the Anti-Defamation League and was an Ernst & Young Entrepreneur of the Year Finalist in 1997.

Maria Saporta Freelance Journalist

Maria Saporta writes a regular business and civic column for The Atlanta Business Chronicle as well as for her own site, SaportaReport.com. The column provides readers an inside look at how Atlanta business and civic communities work by highlighting the leaders who are making decisions affecting the city’s future. Prior to joining the Chronicle, Saporta spent 27 years writing for The Atlanta Journal-Constitution. Before becoming The Atlanta Journal-Constitution’s business columnist in 1991, Saporta was a business reporter for the newspaper. She spent eight years covering various beats, including economic development, international business, conventions, tourism, the Georgia Dome, Underground Atlanta, and the Coca-Cola Company.

Saporta began her career in 1980 with The Macon Telegraph. She received her master’s degree in Urban Studies from Georgia State University in 1980. She also holds a bachelor’s degree in journalism from Boston University. Saporta, an Atlanta native, is of European heritage and speaks French fluently. She is the mother of two children: Carmen and David. Saporta has served two terms as president of the Atlanta Press Club and currently chairs the Club’s Debate Committee. She also was named one of the 100 most influential Georgians by Georgia Trend in 1999 and 2000.

Ken Harmon Dean, Coles College of Business

Ken Harmon is Dean of the Coles College of Business, the Tony and Jack Dinos Eminent Scholar Chair of Entrepreneurial Management, and Professor of Accounting at Kennesaw State University. Dr. Harmon has been in accounting education for more than 27 years at several nationally-recognized institutions. Prior to his appointment as Dean of the Coles College, he served as Director of the School of Accountancy at Kennesaw State, Dean of the Else School of Management at Millsaps College, and Chair of the Accounting Departments at University of North Carolina at Wilmington, Middle Tennessee State University, and Arizona State University West. He also served on the Accounting faculty at the University of Missouri and Drexel University.

A native of Memphis, Dr. Harmon earned a B.S. in Accounting, a Master of Accountancy, and a Doctorate in Accounting, all from the University of Tennessee. He is a CPA in the State of Tennessee. Dr. Harmon has authored numerous publications, served on 10 Editorial Boards, and has been in various editorial roles for accounting journals.

Just like life, building a house is a journey. Building a contemporary home however is an adventure - to say the least.

I’m Calvin Florian. I along with my girlfriend Kelly Hart, started the process of building our own contemporary home in 2005. We decided to document the process of building as something to one day look back on fondly as well as hopefully useful as a tool to help others like us who are considering.

Our blog documents the highs and lows of the process along with the cast of characters we encountered along the way. We couldn’t have scripted better (or worse), any of the moments we encountered along the way.



There were definitely bright spots. Mainly the people we couldn’t have done this without – Myra Florian, Brian Bell, David Yocum, Russ Jackson and Dave Maeger. Not to mention all our friends who lent an ear or a hand along the way.

For those who like to get in depth there is a lot to read about. For those who like to skim there are lots of videos and pictures. Regardless we hope you enjoy…



Visit Florian Hart Residence blog by clicking here.

Supporters:
bldgs
Russ Jackson
ClosetSmith

Teaser was shot and color corrected by Brian Smith Edited by Larry Morris
Background photo by Brian Smith www.maibri.com

Want more 2010 MA Home Tour? Click here.

About Marco Grassi

Italian painter Marco Grassi (Milan) is very talented and his paintings are prized for all the right reasons. Grassi is not however, a slave to pandering in fashion, does not just stamp out paintings, nor is he corrupted by other cliche’s that distract from the seriousness of his work.


2010 Marco Grassi painting, image taken in Grassi’s studio by MA in Milan, Italy

Art can be made accessible for all the wrong reason-trends - money and greed have to top the list. So when a painter comes along who is removed from such superficial tendencies, you have something- and that something is Marco Grassi, who happily is the exception. Grassi’s work is thoughtful, honest, carefully and painstakingly executed.


2010 Marco Grassi painting, image taken in Grassi’s studio by MA in Milan, Italy

The modern woman is Grassi’s muse for which he makes no excuses. And upon closer examination of Grassi’s paintings, one comes to realize what Grassi paints is not only captured in the subject’s obvious body language but also in what the eyes and soul suggests, this ability is among Grassi’s signature gifts. The color pink is also an important constant in Grassi’s work and his past shows reflect that fact with names that capture the imagination like “Save The Pink”, “Kissing The Pink”, and “Love Me Tender”.

Special Edition Marco Grassi paintings will be completed live at MA Guerrilla Store, exhibited, and are available for purchase with a percentage of the proceeds going to CARE to help empower and educate women and improve the lives of innocent children in Africa.

A New Destination for Design

The High Museum of Art wants its inside and outsides to match. It’s an iconic Richard Meier building with a celebrated Renzo Piano addition and houses one of the finest 19th-century American decorative arts collections in the country. Yet, its contemporary holdings are not as distinguished. Starting this spring, that will change.


Chest Of Drawers, Tejo Remy; Photography, High Museum

Modern Atlanta spoke with High Director Michael Shapiro and the Curator of Decorative Arts and Design, Ron Labaco about the upcoming high-profile exhibitions, how design becomes art and what puts an object on the High’s radar for acquisition.
Full text can be read in MA10 Design Is Human publication.

Moria Deshpande is a freelance writer and design enthusiast. See more at www.stilettocreative.com

Portman: Then and Now

Peachtree Center, developed over a fifty year period, redefined the urban core of Atlanta. It marked the beginning of John Portman’s role as both architect and developer and served as a full scale laboratory for the exploration of his concepts and ideas. As such, it has been an evolving assembly of urban architecture. Never frozen, it continues to develop and grow to this day. In fact, what began with a single building for the Atlanta Merchandise Mart in 1960, has grown to include 19 buildings and encompasses 14 city blocks.

The basic principles for the Portman vision as tested in Peachtree Center were outlined in John Portman’s book, The Architect as Developer, co-authored with Jonathan Barnett and first published by McGraw-Hill in 1976. The focus of Portman architecture is in the creation of space that serves people. It centered on the need to create spaces that would attract people and maintain their interest, bringing natural light, nature and water into those spaces whether inside or outside, and variety within the order established by the structures themselves.


Upon completion, Incheon 151 Tower will be Northeast Asia’s tallest tower and the second tallest tower in the world. (Image, John Portman & Associates)

The principles and concepts established in Atlanta were, in time, developed, expanded and adapted to suit new opportunities in San Francisco, Detroit, and New York in the United States, then later in Shanghai, China , Kuala Lumpur, Malaysia and Singapore. The architectural firm John Portman created in 1953 continues today, following the same values and principals outlined in Atlanta in those early years, working throughout the US and the world on a variety of mixed use, urban centers.


Portman: Then and Now

Atlanta High Museum
Saturday, 5 June 2010
5-6pm

Want more John Portman and Asscoiates? Click here.