Modern Atlanta

Design at its intrinsic reality is solution based. The context may vary, but smart design always delivers the same results: clarification and simplification of otherwise complex problems. The best also make it look good. Everyday tasks can always be made easier, faster and more pleasurable. By blending material science into simple machines, Fusionbrands does just that. Forover three years, the Atlanta-based company has been creating playful and unique culinary gems aimed to simplify the cooking experience. Kraigh and Anna Stewart launched Fusionbrands in 2005 with their flagship product, The Food Loop,the first heat resistant silicone food-trussing tool. Designed to replace kitchen string and toothpicks inthe food prep and cooking process,The Food Loop not only provides an effective solution, but presents itself with a colorfully-sleek and modern exterior.

The overwhelmingly positive response to The Food Loop allowed Fusionbrands to expand their product line with equally efficient and chic kitchen tools such as the Drizzlestick, Poachpod and a family of Food Loop offshoots. Their latest venture is the intergalactically influenced Ice Orb, the world’s first vertical ice tray. The Ice Orb’s multi-use design reaches far beyond he capabilities of an ordinary icetray, allowing it to double as amini-cooler. Make it, chill it, serve it, store it. Smart design prevails.

Learn more about Fusionbrands and their line of innovative products: www.fusionbrands.com