Sustainability takes aim at Designer Fashion
The current trend demands the need to be fashionable but also socially responsible in every aspect of daily life.
About 3 years ago, Philippe Oorts developed the idea of doing a project of sustainability outside the world of architecture, furniture, and industrial design but applied to the fashion industry. For Oorts, the concerned consumer realizes that the earths own resources and energy are limited. Therefore, there is a large degree of sympathy and also great demand for product not linked to wasteful practices. The current trend demands the need to be fashionable but also socially responsible in every aspect of daily life. And in an industry where mass-production is critical to survive, Something Blue designs are handmade in Antwerp by talented and environmentally conscious designers.
The Collection
“Something Blue stands for funky, up-to-date clothing for the public. The collection is mainly aimed at women and girls. “Our team consists of young, creative fashion designers, coached by celebrities in the fashion world making them perfectly suited for this kind of revolutionary project”, says Oorts, who also serves as communication manager for the brand.
something blue collection
The manufacturing is done in the studio and everyone has a hand in the creative process being constantly on the lookout for inspiring ideas and existing resources. The collections are smart and distinguished as a pioneering concept and major sustainable initiative within the Belgium fashion industry. Something Blue consciously remains clear of the second hand market in all areas, because the niche is already served abundantly. Being socially responsible and applying such a mindset communicates a thoughtful design-philosophy that is desirable on different levels as in the case of environmental consciousness where in the case of Something Blue,
Environment
No new resources are produced. Various fabrics and garments are carefully researched and sought. The fabrics are then sent through quality control before being recycled into a new collection branded with the Something Blue namesake. Something Blue’s basic materials are unused thus distinguishing the label from the niche of the second-hand and thrift market, served by other initiatives. Remainders of new fabrics, material from overstocks, designers who have fabrics left of a previous collection, and can all be used, making Something Blue the first fashion label in Belgium operating in this manner.
Socially Responsible Fashion
The sustainable design philosophy also extends to employment opportunities for people lacking certain skills needed for regular employment. They are taught additional competences to help them become productive citizens. Specialized creative talent needed to design the collection, are in part recruited from Belgium’s dwindling textile industry.
Economical Excess Value
Success for Something Blue means a smart consumer who is aware of green alternatives in fashion. They can dress in a sustainable way knowing they have not compromised their sensibility to fashion and looking their best.
something blue collection