Modern Atlanta » art

Your Preview! 2012 DESIGN IS HUMAN Week

modernatlanta — Sat, 17 Mar 2012 18:44:42 +0000

MA News Update…2012 Design Is Human Week and Modern Atlanta (MA) Home Tour set for 4-10 June 2012.

Perfecting the look of Atlanta’s contemporary landscape is what 2012 Design Is Human Week is all about. MA and our passionate partners from many of the city’s leading institutions and top showrooms, including AIA Atlanta, High Museum of Art, Hansgrohe and Room & Board and others share our vision in inspiring change and showcasing Atlanta as a design destination embodied in bold ideas.

Design Is Human Week is all about the future in bold contemporary architecture, design excellence and creative culture at its finest. Our team of experts and proud sponsors have extensive knowledge of the latest design trends and are thrilled about exposing bold ideas, desirable & innovative products that make heads turn.

2012 Design Is Human Promotional Video

Each year the aspirations of Design Is Human Week is set on exposing just how human design really is and showcasing best-in-class products and design services from an impressive roster of exhibitors, established and emerging design studios, and manufacturers recognized locally, nationally, and internationally. Design Is Human visitors get to witness elevated programming rich in content and excitement. Manufacturers, businesses, and design professionals gain access to a growing targeted audience primed for excitement leading up to, during Design Is Human Week, and long after the event has past.

With all the excitement that is 2012 Design Is Human Week, it is the perfect vehicle to exercise your social media savvy and broadcast to your circle of influence and professional network in realtime as events unfold. 2012 Design Is Human Week will have a presence on Twitter, LinkedIn, and Facebook.

Your Exclusive SNEAK PREVIEW! Keep checking back for more updates as more exhibitors are added to our already impressive roster.

Architecture by Dencity, 2012 MA Home Tour. Image courtesy Dencity.

2012 MA Home Tour

Online tickets sales now open. Click Here to purchase.

AIA Atlanta partners with MA in presenting the 2012 MA Home Tour Since 2007, MA Home Tour has inspired, entertained, and educated thousands of fans and an admiring public in love with contemporary architecture and design. MA Home Tour is regarded as the nation’s top ranked tour of contemporary residential architecture and cutting edge commercial architecture combined, and serves as a shining example of Atlanta’s new language of bold urbanism. The tour examines the full vernacular of modern residential design currently seen in Atlanta, from the cutting-edge with the use of new sustainable materials and digital technology, all the way back to the post-modern era when architecture was inspired by the works of Frank Lloyd Wright and Charles & Ray Eames. Design Is Human Week host the 2012 Modern Atlanta (MA) Home Tour kickoff on Friday, 8 June. For more details and to purchase Modern Atlanta Home Tour tickets, click here or visit www.modern-atlanta.org.

Gage/Clemenceau’s Czech National Library (l). Right & background/wallpaper images, Gage/Clemenceau pop up store for Lady Gaga fashion director, and creative director for Mugler and Uniqlo, Nicola Formichetti. Images courtesy Gage/Clemenceau Architects.

Gage/Clemenceau Architects Talk “Design Liquidity” at High Museum

In Design Liquidity, architect Marc Clemenceau Bailly challenges current design practices and enlists new players into the architectural and design equation by illustrating his own collaborations between architecture and design, and biology, fashion, robotics, environmental science, software programming, automotive styling and material engineering.
Gage/ Clemenceau Architects is at the forefront of a new architecture language and makes its Design Is Human debut at High Museum of Art for a talk about the firm’s trailblazing practice including the highly publicized collaboration on the design and production of a temporary installation (above right image) with Nicola Formichetti, Fashion Director for Lady Gaga, Creative Director for Mugler as well as fashion stylist to Uniqlo, MAC and V Magazine.
Free admission. Limited seating and early RSVP now being accepted, contact antonella@modern-atlanta.org

Architecture & interiors; Sailing 140 yacht by Studio Boissard. Images courtesy Studio Boissard.

Paris-based Studio Boissard Talk on “Diversions/Conversions in Architecture/Design between Industry & Craft” at High Museum of Art

In this inspiring talk, Diversions/Conversions in Architecture/Design between Industry & Craft, Paris-based architect and designer Sébastien Boissard will question the transversality and interface between various domains of architecture and design and explore some of the influences of the industry with giants like Pierre Chareau, Jean Prouvé who built Historic architectural landmarks in the 20th century.
Before establishing “Studio Boissard”, Boissard collaborated with icon designers Philippe Starck and Martin Francis, where he was in charge of designing the highly publicized Starck “A” super-yacht and participated in the development of Mama Shelter Hotel in Paris. Since 2008, Mr. Boissard has taught 4th year interior and product design at “Ecole Camondo” in a transversal studio.
Free admission. Limited seating and early RSVP now being accepted, contact antonella@modern-atlanta.org

Axor Bouroulec (l), “true passion” (r). Images courtesy Hansgrohe.

Spend An Exciting & Educational Day at Hansgrohe N.A.

Hansgrohe North America
Time: 11pm-3pm
1490 Bluegrass Lakes Parkway
Alpharetta, GA 30004
www.hansgrohe-usa.com

This program offers attendees the opportunity to enjoy an interactive tour of the Hansgrohe N.A. facility led by the president of the high-end K & B manufacturer himself. Guests will also enjoy a catered lunch and can gain professional credit through two dynamic CEUs (.1 each) by Hansgrohe’s Manager, Training & Development, Jen Bruno, regarding sustainability and bathroom design. Winner of major international design awards, Hansgrohe assumes responsibility for beautifully designed quality showers, mixers and bathrooms that are ‘Made In Germany’. Hansgrohe’s list of renowned designers include Phillipe Starck, Antonio Citterio, Patricia Urquiola, and the Bouroullec Brothers.

World Indexer installation, Plan B founders, Bimal Mendis & Joyce Hsiang. Images courtesy Plan B Architecture & Urbanism.

Plan B Architecture & Urbanism Talk “Imperfect States”

In Imperfect States talk, New Haven-based Plan B Architecture & Urbanism offers an ideal that values the impermanent and the incomplete. Designing is regarded as the continuing and augmenting of past actions. It embraces multiples over the singular, the improvisational over the deterministic, the indefinite over the finite.
Bimal Mendis, is Assistant Dean at Yale University School of Architecture. Joyce Hsiang is a Critic at Yale School of Architecture. Mendis and Hsiang are principals of Plan B Architecture & Urbanism, a research and design collaborative engaged in the investigation and development of urban infrastructures. Plan B lectures at Atlanta High Museum. Free admission. Limited seating and early RSVP now being accepted, contact antonella@modern-atlanta.org

Pomerol by Herzog & De Meuron, film by Ila Beka and Louise Lemoine. Images courtesy Beka Films.

USA Premiere “Pomerol by Herzog & De Meuron”

From Beka Films’ Living Architecture Series, MA Film Screenings and High Museum of Art hosts the highly-anticipated and humorous screening of Pomerol by Herzog & De Meuron.
Free admission. Limited seating and early RSVP now being accepted, contact antonella@modern-atlanta.org

KUKA Industrial Robotic Fabrication research at YSOA by Cody Davis, Patrick Lun and advisor Michael Gage (l). YSOA digital work (r).

Design Is Human Week Academia Exclusive! YALE

YALE School of Architecture (YSOA) TALK “Patternism and Technology at YSOA”
YSOA Panel Discussion “Visualization/Internationalization in Design Pedagogy”

Each year MA invites top international institutions of design to participate in Design Is Human Week elevated activities. For 2012, we are extremely excited to welcome the prestigious and internationally-acclaimed Yale School of Architecture. What we didn’t foresee was how enthusiastic (and collaborative) Yale would be in what we consider to be (props to Dean Robert Stern) an historic moment and as further proof of the international acceptance of Design Is Human Week and our intrinsic values to a high quality of life and interlacing creative culture. To our delight, Yale wanted to do two separate activities addressing its preoccupations in architecture/design, Yale Talk at the High Museum of Art, and a Panel Discussion taking place at MA Design Exhibition/MA Home Tour launch night.

YSOA’s talk Patternism and Technology at YSOA, makes the case that at a point when digital architecture is nearly two decades old, the Yale School of Architecture has invested heavily in the next generation of hardware and software, allowing its students and faculty to explore what robotics and algorithmic software might mean for the next generation of architects and forever changing the frontier of our built environment.
Free admission. Limited seating and early RSVP now being accepted, contact antonella@modern-atlanta.org

In the Yale panel discussion Visualization/Internationalization in Design Pedagogy, explores the internationalization or proliferation of technology, and in particular how technology has resulted in ever widening applications, techniques, platforms, methodologies and audiences for visualization.
Open admission to MA Design Exhibition/ MA Home Tour attendees only.

Bar Alto London (l), Bread Workshop (r). Images courtesy DesignMarketo

DesignMarketo’s BAR ALTO Atlanta & BREAD WorkShop

London-based DesignMarketo brings the excitement of BAR ALTO & ‘BREAD’ Workshop to Design Is Human Week. DesignMarketo is a platform developed to help young designers reach a wider audience. DesignMarketo allows anyone in the world to buy products from amazing designers.
DesignMarketo’s Bar Alto Atlanta and Bread Workshop takes place in the Edgewood Design District.

Bar Alto/Bread Workshop Atlanta Sponsors are MA, The Sound Table, Space2, Cablik Enterprises, and the Edgewood Design District

Habachy Designs founder Michael Habachy. Right, Room & Board

Room & Board welcomes Atlanta-based Habachy Designs founder Michael Habachy

White Provision Building
1170 Howell Mill Road NW
Atlanta , GA 30318
Arrive early, space and seating are limited.

Habachy Designs founder, Michael Habachy, is an acclaimed interior and furniture designer based in Atlanta, GA, will share his tips and tricks to create truly unique interiors. His design firm, Habachy Designs, Inc., creates atmospheric interiors for a wide range of commercial and residential spaces.

Sheaves bench seating by Dutch designer Steven Banken

Steven Banken

Steven Banken graduated Cum Laude in 2010 at Design Academy Eindhoven in the Netherlands. After his graduation he started his own design company, where design and production meet. Following successful premieres at Milan’s 2011 International Salone del Mobile and Dutch Design Week and in Russia, Project Sheaves makes its USA debut in Atlanta at Design Is Human Week.

Last year’s 10Up! Winner “Edge Condition”, 2012 10Up! pubic installation comes to Atlanta BeltLine

Atlanta BeltLine Hosts Third Installment of 10UP! International Architecture Competition

The Young Architects Forum of Atlanta (YAF Atlanta), a program of the American Institute of Architects Atlanta, is pleased to announce the third Annual competition entitled 10Up. We’re calling on young designers to step up to the 10Up challenge! This year Modern Atlanta (MA) and YAF Atlanta are teaming up with Atlanta Beltline Inc. to create a temporary installation on the Atlanta BeltLine. To add to all the excitement the design challenge, 10UP is an architectural experience for the public and that is inhabitable and built within 24 hours.

HOK interior designer John Cantrell, Curator 2012 Design is Material Installation

Be BOLD! Design Is MATERIAL2 2012

Curated by interior designer John Cantrell and HOK, 2012 Design Is MATERIAL is back following a successful launch last June. This exciting and informative activity focuses on the latest trends in material applications, exterior and interior systems, and innovation.

Dutch designer Maarten Baas featured in Dutch Profiles

25 Dutch Profiles over 2 days

In the first collaboration between MA and Dutch Design Fashion Architecture (DutchDFA), Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects. DutchDFA programming aims to strengthen the international position of Dutch design, fashion and architecture, by building long-lasting international partnerships, while addressing issues facing today’s world through design.

Dutch Profiles screening takes place at Atlanta High Museum and the newly-created Edgewood Design District located in downtown Atlanta.

Artist Cha Jong-Rye’s exhibition “Ten Thousands Buddhas”

“Ten Thousands Buddhas”, Bill Lowe Gallery presents the work of artist Cha Jong-Rye

Bill Lowe Gallery
1555 Peachtree Street Northeast
Atlanta, Georgia 30309

Cha Jong-Rye’s exhibition “Ten Thousands Buddhas”, offers an opportunity to appreciate the materiality and the grain of wood as well as the unique spiritual context of the artist herself. Cha’s first exhibition in the United States, these epic sculptures are a powerful rendition of contemporary art that received awe-inspired reviews at previous shows in Korea and the UK.

and there is more…features in 2012 Design Is Human publication includes

2012 Modern Atlanta Home Tour Guidebook
Tony Riffel, Octane Coffee Lounge
John Cantrell, Interior Designer
Ego Collective Paris
Robert Tretsch, Harrison Design Associates
I’m Dutch (Rianne Koen, Steven Balken, Michael Courts, Dutch Profiles Short Films)
Karl Injex, Sound Table
Kystal Persaud, CEO For Change
Kwanza Hall, Atlanta City Council

London-based DesignMarketo “BAR ALTO”

modernatlanta — Mon, 30 Jan 2012 11:20:32 +0000

BAR ALTO Series 2012 ramps up…first stop…USA Debut—Atlanta!

DesignMarketo BAR ALTO Atlanta
Open Thursday to Sunday at multiple times during Design Is Human Week

BAR ALTO LAUNCH/Media Night is Thursday, June 7, 5:00 pm – 9pm
Bar Alto Hours
Friday June 8, 2:00 pm to late pm
Saturday, June 9, 2:00 pm to late pm
Sunday June 10, 4:00 pm to 8:00 pm
Edgewood Design District
Venue: Space2
483 Edgewood Avenue SE
Atlanta, GA 30312

Bar Alto London. Image courtesy DesignMarketo

Bar Alto was first launched 2011 during London Design Festival as the first installment of a new series of events organized by London-based DesignMarketo.

Bar Alto London. Image courtesy DesignMarketo

As a direct reference to Milan’s famous Bar Basso (visited by many designers during the Salone del Mobile international design fair in Milan), DesignMarketo will offer its Atlanta public a variety of specially selected brews and cocktails, including the famous Negroni.

For Bar Alto London, DesignMarketo invited Maurizio Stochetto, owner of Bar Basso in Milan, to come over and teach how to prepare Negronis… Negroni is basically 1/3 of Campari, 1/3 of Martini and 1/3 of Gin—it’s a variant of the Americano, invented by the Count of Negroni who wanted something a little stronger…

Bar Alto London. Maurizio Stochetto, owner of Bar Basso in Milan. Image courtesy DesignMarketo

Given the number of smiles on the visitors faces in London, we think DesignMarketo will bring that Milanese spirit to Design Is Human Week too! In preparation for DesignMarketo’s Bar Alto in Atlanta, our cocktail-expert friends at The Sound Table Restaurant have been recruited to helped behind the bar and create an American-eto specially for DesignMarketo!

Twist-Lock by London-based designer Harry Thaler. Image courtesy Harry Thaler

Bar Alto Atlanta design
Long-time Bar Alto collaborator, London-based designer Harry Thaler, will design the space in Atlanta. Bar Alto Atlanta will be located at Space2, located next to The Sound Table restaurant in the newly-created Edgewood Design District.

Official Bar Alto glassware is Duralex “Picardie”, The original French Tumbler

A design icon, Duralex Picardie tumbler, made in France since 1939

Internationally recognized as a design icon, since 1939, Duralex has been manufacturing original tempered glassware and tabletop products for over 80 years in La Chapelle-Saint-Mesmin in the very heart of France. The original tempered (toughened) Picardie glasses are still produced in France and are known as the “original French tumblers”. Duralex is the only glass manufacturer that makes 100% of their products in France.

DesignMarketo Bar Alto commissions exhibited in Atlanta. Atlanta-based designers add 5 additional limited edition tumblers to the collection

Bar Alto Series of limited edition commissions will be exhibited in Atlanta

Bar Alto apron designed by Ally Capellino

DesignMarketo’s Bar Alto 2011 limited edition tumblers were commissioned to Maria Jeglinska, Loris & Livia, Use Dev Org, Tomas Alonso, Nitzan Cohen, Lars Frideen, Max Frommeld, Chiara Onida and Michael Marriott and the Bar Alto apron has been designed by Ally Capellino, exclusively for DesignMarketo!

DesignMarketo is Alexandre Bettler and Jerome Rigaud

DesignMarketo founders Jerome Giraud (m) and Alexandre Bettler (r)

Sponsors – Bar Alto 2012_Atlanta: Duralex, Cablik Enterprises, MA, and the Sound Table

About DesignMarketo
DesignMarketo is a platform developped by HyperMarketo to help young designers reach a wider audience. Based in London, it allows anyone in the world to buy products from amazing designers.

DesignMarketo – general inquiries and submissions info@designmarketo.com
Jerome Rigaud, jerome@designmarketo.com, Twitter: @jrgd
Alexandre Bettler, alexandre@designmarketo.com

Be part of DesignMarketo BREADWORKSHOP on Saturday, 9 June 2012. Click here for details. (link coming)

Want more DesignMarketo? Click here.

ATL gets BREAD Workshop by DesignMarketo

modernatlanta — Fri, 06 Jan 2012 22:36:40 +0000

For Design Is Human Week, MA asked London-based DesignMarketo to do its BREADWorkShop in Atlanta. They agreed!

The LeCorbusier Bread Workshop. Image and wallpaper image courtesy Ladan Anoushfar

DesignMarketo BREADWorkShop
Admission: $15.00 (pay at the door) Intimate setting, therefore limited to the first 30 guests Saturday Only, June 9, 2012
2:00 pm – 5:00 pm

Edgewood Design District
Venue: BAR ALTO (next to the Sound Table)
483 Edgewood Avenue SE
Atlanta, GA 30312

FoodMarketo BreadWorkshop in Milan, Italy

The Bread Workshops—an ongoing interview with Jackson Lam and designer Alexandre Bettler

JL: What inspired you to start the bread workshop?
AB: Two things: For my dissertation at the RCA, i wanted first to research about Tea, as i was interested in the fact that it has an important role both in Japan and Uk, both countries that I like the design and traditions from. So I researched about it but couldnt go very far. But I also found out about Japanese ceramics and I specially appreciated the concept of being able to do individual mass production. That connected with my interest in medium size production (mainly in printing industry). I then found out about the bread (baking as a way to individually mass produce, both bread and ceramics).
What is the RCA?

FoodMarketo BreadWorkshop in Milan, Italy

I then found out about the co-pain idea about friends and started to see a connection with my concepts of communication, and my interests not on the design but more on the process to arrive there. One of the sentence i really like about communication comes from my mum and I think it is a very important rule for design: The important is not what you say, but what the other understands. So good! So, I found out that the best thing to get to that level of communication is to get the Receiver to design the message. By doing this, I could make sure that he (but also people of his same level/language/understanding) will understand it perfectly.

BreadWorkshop creators, DesignMarketo founders Jerome Giraud and Alexandre Bettler

The dissertation also meant finishing the RCA soon and the need to find what I wanted to do after. I knew I wanted to stay in London for a bit (nowhere else to go, really) and that I would need to find a job. Having worked in different design studios before my MA, I knew I didnt want to work for someone else. So I thought the best is to give myself a job! And I thought about the workshops (we used to have a lot at ECAL, in Lausanne) and thought it would be good to invent my own job and get universities and schools to employ me. And it works, slowly! Of course this is not my main income, but it is a very valuable part of my work as it allows complete freedom and creativity. No client, no deadline, just (serious) pleasure.

Bread Workshop at Barbican in London. Image and image courtesy DesignMarketo

So the Bread Workshops are the combinations of both ideas. I set the brief and get the students to invent the answers. The subtitle of the workshop is ‘A pan European / Pain Européen Project’. It is a play on words on the word Pan (which means bread in spanish and latin as well as Across) and the word Pain (Bread in French). So the idea is to make something like a recipe book of the different bread styles across Europe, together with the different ‘design’ styles found in corresponding countries. So far this ‘bread/design recipe book’ includes Italy, Spain, Scotland, London, Belarus (and France soon).

Want more BREADWorkShop (Alexandre Bettler)? Click here. Want more DesignMarketo? Click here.

DutchDFA & MA presents “PROFILES” Screenings

modernatlanta — Sun, 01 Jan 2012 13:11:38 +0000

MA in its first collaboration with Netherlands-based DutchDFA (Dutch Design Architecture Fashion) presents screenings of ‘Profiles’

‘Profiles’ focuses on the Dutch design, fashion, and architecture from established and emerging Dutch designers. Pictured, Dutch designer Eveline Visser’s ‘Vogelstad’ (‘bird city’) expands on the concept of a bird house to a bird city of different species.

The Netherlands is a tiny country in which land is man-made from water. Populated in high density, Dutch designers have creating connections, organization and the vision that anything is makeable in their core.

As part of the unpredicted excitement that has come to define Design Is Human Week, Dutch Profiles film screenings will take place at High Museum of Art and Space2 located in the newly formed Edgewood Design District.

Credits: Editor: Geert van de Wetering, Producer: Olivia Sophie van Leeuwen, Produced by Submarine, Femke Wolting & Bruno Felix, commissioned by DutchDFA, Research: Liselotte Francken, Colorcorrection: Maurik de Ridder, Music/Sound Design: Pastelle Music

Dutch Profiles are inspiring short documentaries about architects, graphic, product and fashion designers in the Netherlands. Key figures explain why Dutch design, fashion and architecture is conceptual, pragmatic, experimental and independent. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects.

Rem Koolhaas OMA (Architecture)

Profile: Dutch architect Rem Koolhaas. Image courtesy DutchDFA.

The iconic buildings of the Office for Metropolitan Architecture, OMA, and its core principles as embodied by Rem Koolhaas, have gained worldwide attention since it’s foundation in 1975. The philosophy and aesthetic developed for competition submissions for and the Centre for Art and Mediatechnology in Karlsruhe, La Villette, the Jussieu campus and the Très Grande Biblioteque in Paris, garnered frenzied international attention and were finally realised in De Kunsthal in Rotterdam. Rem Koolhaas’ intensive conceptual thinking about architecture and social circumstances ran simultaneously from the very early stages of his career. With a background in journalism and scriptwriting - his curiosity, research and urge to analyze are basics of his and OMA’s working process. It is this approach that makes him a highly debated thinker and architect - although he staunchly refutes the label “Starchitect”.

Rem Koolhaas OMA. Image courtesy DutchDFA.

This image, he feels, blinds the public to a clear view of what his and OMA’s work is really about. Casa da Musica in Porto provides a valuable steppingstone for one of OMA’s latest commissioned projects, the Taipei Performing Arts Centre. Treatment of form, innovative techniques, and the celebration of context are key elements of the design. Rather than relocating the roaring Shilin night market from the site of the forthcoming Taipei centre, OMA will instead build its 3 theatres above the market. The vibrant, dynamic culture of the East forms a crucial element in Koolhaas’ pre-occupation with Asia. As a child he lived in Indonesia for several years. This experience is central to his current fascination with the region – and its architecture. Koolhaas’ seminal 1978 book Delirious New York, a Retroactive Manifesto, explores the Culture of Congestion in the big city. Nowadays, his focus is shifting to the wider consequences of the rapid growth of mega-cities.
www.oma.eu

DROOG Design (Design)

Profile: Renny Ramaker, co founder at Droog. Image courtesy DutchDFA.

In the beginning of the nineties, a group of young dutch designers was presented in Milaan under the name of DROOG. Their designs were immediately recognized as something new. Anti-glamour, sober yet funny, and all telling a story or commenting on society. For a while, DROOG design even became synonymous with dutch design. Founders of this collective are Gijs Bakker and Renny Ramakers.

Many of the early DROOG designs found their way to galleries and museums all over the world. They became icons, sometimes crossing the line between art and design. One of the very first to acquire them was the museum of modern art in New York. Since the beginning, Droog has evolved. It has become more of a thinktank under the name of drooglab, which aims to detect global trends in design, and then reflect on those trends from a new perspective.
www.droog.com

Profiles Screening Locations

Dutch Profiles 1
Saturday, 9 June
4:15pm- 5:00pm
High Museum of Art
Hill Auditorium
1280 Peachtree St. NE

Dutch Profiles 2
Thursday to Sunday, 7-10 June
Late afternoon to late (times subject to change)
Space2 at The Sound Table
Edgewood Design District
483 Edgewood Avenue SE 30312

Screenings at The High Museum includes:

Christien Meindertsma (Design)
Koen van Velsen (Architecture)
Droog Design (Design)
Conny Groenewegen (Fashion)
Luna Maurer (Design)
Piet Oudolf (Architecture)
Maarten Baas (Design)
Francisco van Benthum (Fashion)
Jongerius Lab (Design)
G-Star (Fashion)
Wim Crouwel (Design)
Mediamatic (Design)
Rem Koolhaas OMA

Screenings at Space 2 includes:

Vlisco (Fashion)
Jurgen Bey (Design)
SeARCH (Architecture)
Marcel Wanders (Design)
Li Edelkoort (Fashion)
Powerhouse Company
Vanmoof (Design)
Piet Hein Eek (Design)
Piet Paris (Fashion)
UN Studio (Architecture)
Karel Martens (Design)
Studio Wieki Somers (Design)
Merkx + Girod (Architecture)
Scholten & Baijings (Design)

More ‘Profiles’ Highlights…

Wim Crouwel (Design)

Profile: Wimm Crouwel. Image courtesy DutchDFA.

Wim Crouwel is the grand seigneur of the Dutch design world. Now, at the age of 83, he can look back on a extremely productive caree…As a highly influential designer…As one of the founders of Total Design, Holland’s first real multi-disciplinary design studio… a studio in which complex issues were analysed from different angles offering a totally integrated and systematic design solution… As a professor, educating generations of students at the Technical University of Delft…And as a director of the renowned Museum Boijmans van Beuningen in Rotterdam…

Wimm Crouwel. Image courtesy DutchDFA.

Crouwel is especially admired for his systematic approach in which the use of grids plays a very important role in his lay-outs. Here Wim Crouwel and the prominent design critic Max Bruinsma visit an exhibition on 100 years of poster design at the Stedelijk Museum in Amsterdam. Since the beginning of his career, Wim Crouwel has been strongly influenced by the modernist notion of Functionalism. The principle that architects should design a building based on the purpose of that building. Wim Crouwel designed posters, brochures and catalogues for 2 major art museums, first for the Van Abbe Museum in Eindhoven - and from 1964 to 1985 for the Stedelijk Museum in Amsterdam. When he started to work for the Stedelijk Museum he took a totally different path than his predecessor, director and designer Willem Sandberg. In 1956 Crouwel saw the results of the first digital typesetter. They looked so bad that he designed a type face, called New Alphabet, that better suited the capacities of this machine. In 1973 visionary Wim Crouwel - influenced by the early digital developments at the time - introduced the term Form Preparation.

Jongerius Lab (Design)

Profile: Hella Jongerius. Image courtesy DutchDFA.

Hella Jongerius received worldwide recognition for her Soft Urn in 1994. A traditional vase made out of rubber. Her work, including this knitted lamp or this embroidered tablecloth is exposed all over the world including MoMa New York. Jongerius is famous for using traditional craftsmanship to create something completely new. Jongerius has a love/hate relationship with the mass-production industry but nevertheless decided to corporate with companies like Vitra or Ikea. In her philosophy, mass production and craftsmanship can go hand in hand. For over two years, Jongerius has been developing a new range of colors for Swiss furniture giant Vitra.
www.jongeriuslab.com

Maarten Baas (Design)

Profile: Dutch designer Maarten Bass Rem. Image courtesy DutchDFA.

In 2002, Maarten Baas graduated with Smoke at the famous Design Academy in Eindhoven. Smoke is a series in which design classics are scorched with a blow torch and then sealed with epoxy – a project which gained him worldwide attention. His studio is based in a farm in the South of Holland where he works with a small group of international craftsmen – a talented and diverse community in which each member contributes something unique to the final product.

Maarten Baas. Image courtesy DutchDFA.

In 2009, Baas was named Designer of the Year at Design Miami. To Baas’s great satisfaction, it was precisely this personal, small-scale and collaborative approach which the jury applauded. In Milan in 2009, Baas presented his project Real Time: a series of videos depicting hyper-physical representations of time. The project questions our ambiguous relationship with time in our profoundly temporal world.
www.maartenbaas.com

Christien Meindertsma

Profile: Christien Meindertsma. Image courtesy DutchDFA.

Designer Christien Meindertsma rose to fame quickly with her book PIG 05049, developed in 2007. The book is an extensive collection of photographic images that catalogue an astounding array of products of which various parts of a single pig were utilized in the production process. With her designs Christien Meindertsma aims to revive the understanding of production processes that often have become so distant to our modern, industrialized world.

Christien Meindertsma. Image courtesy DutchDFA.

For her 2003 graduation project at the Eindhoven Design Academy Christien Meinderstma created “One-sheep-sweaters” with the intention of forging authentic relationships between the product and the consumer. Currently Christien is working on a project with Flax, a plant of strong Dutch origins. For this project she has followed the process of flax cultivation and has proceeded to buy a whole flax harvest from the plot of a Dutch farmer in the Flevopolder region.
www.christienmeindertsma.com