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MA Home Tour & Design Exhibit Launch Event

modernatlanta — Thu, 09 Feb 2012 16:10:19 +0000

“Unrelenting passion and the best MA launch ever!” -Bernard McCoy, Founding Partner at MA

Promotional Video, 2012 Design Exhibition & MA Home Tour

Come celebrate 2012 MA Design Exhibition and Home Tour Launch event at Terminus Atlanta

2012 MA Design Exhibition and Home Tour Launch event
Friday, 8 June
6:30pm - 11:00pm
Terminus 2, 4th floor
Buckhead, 3280 Peachtree Rd NE (intersection at Peachtree Rd and Piedmont)
Atlanta, GA 30305

Click Here For Tickets

Free entry to 2012 MA Home Tour ticket holders and includes the fifth edition of our beautifully-designed 2012 DESIGN IS HUMAN publication/program/MA Home Tour guidebook.*Cost to attend design exhibition/launch event only: $10 at the door (book not included). Books can be purchased at the door for $10.00

New Products from top international established brands and emerging design talent making their mark on the industry

Axor Bouroullec designed by Rowan & Bouroullec (r) for Hansgrohe. 2012 MA Design Exhibition

Join MA and check out all Design Is Human exhibitors including Hansgrohe’s “Axor Bouroulec” and Room & Board’s Eames collection, just to name a few. We also invite all Design Is Human visitors to openly mix with your fellow event attendees, and some very special guests for an evening of excellence in creativity, sustainability, social responsibility, and all that is uniquely MA. In short, “your” kickoff is the window to changing times, embracing Atlanta’s future in bold urbanism, and connecting powerful ideas that leaves a positive impact on individuals, society, the environment, and benefits the world we all share.

We are kicking off 2012 MA Home Tour with this launch event and design exhibition!

The many faces of contemporary architecture in and around Atlanta. Newcomer Residence (l), Plutino Residence (r). 2012 MA Home Tour

2012 MA Home Tour is now in its 5th successful year and has gain a solid position in the marketplace as a major force in promoting contemporary architecture and design. That’s thanks in part to our strong alliances with AIA Atlanta and the High Museum, our architecture models and renderings exhibition, elevated talks and inspiring films on architecture and design, and having a big beautiful publication that inspires action and change in the designed world.

2012 Architecture Models and Renderings Exhibition

Philip Babb Architecture. 2012 Models and renderings exhibition

Get yours.
Design Is Human publication and MA Home Tour guide

Armchair-designed 2012 edition Design Is Human publication & MA Home Tour Guide

“MA People Favorite Ads”
2012 Design Is Human publication/MA Home Tour Guide

2012 Adwork from London’s Design Museum (l), Octane Coffee Bar (m), and Lightroom (r)

Graphic Design Category
MA 12 Design Exhibition and Home Tour Launch event attendees and guests can vote on their favorite adwork in the 2012 Design Is Human publication/MA Home Tour Guide. 3 winners will be drawn and given a prize. At MA, we celebrate the talent and creative contributions Graphic Designers make to the designed world and have created a fun and interactive activity our attendees and quests can demonstrate their admiration too. Forms will be handed out at the door. At your own pace, review all the amazing content and ads, make your selection and hand the form to one of the MA staff. Winners will be announced at 10pm.

Click Here For Tickets

Free entry to 2012 MA Home Tour ticket holders and includes the fifth edition of our beautifully-designed 2012 DESIGN IS HUMAN publication/program/MA Home Tour guidebook.
*Cost to attend design exhibition/launch event only: $10 at the door (book not included). Books can be purchased at the door for $10.00

But there’s still more to be happy about at 2012 MA Design Exhibition and Home Tour Launch event…

Yale Panel Discussion “Visualization -in Design Pedagogy”

Robotic and Digital fabrication research at YSOA. Images courtesy Cody Davis and YSOA.

In this MA exclusive Yale-led panel discussion asks the question, what are the larger implications on contemporary visual culture? Visual representation is intrinsic to the education of the designer. Its role in facilitating and communicating a design idea is indispensable to the intentions of the designer. Evolving beyond conventional two-dimensional hand drawing, which has defined architectural production for generations, visual representation now encompasses digital, three dimensional and interactive strategies. What is the future of visualization in pedagogy as it continues to radically transform the process of design and its production?

Panel Discussion starts at 7:30pm - 8:15pm, arrive early, limited seating. Moderated by AIA Atlanta with a three member panel consisting of industry experts from Yale School of Architecture and Atlanta-based architecture/design professionals.

Design Is Material2 Installation

HOK interior designer John Cantrell, Curator 2012 Design is Material Installation

Curated by interior designer John Cantrell and HOK, 2012 Design Is MATERIAL is back following a successful launch last June. This exciting and informative activity focuses on the latest trends in material applications, exterior and interior systems, and innovation.

Octane Coffee Bar’s Food and Beverage Stand at this year’s launch

Octane Coffee Bar is the Official Food & Beverage Bar of 2012 MA Design Exhibition and Home Tour Launch Event

MA is proud to announce Octane as its Official Food & Beverage Bar for 2012 MA Design Exhibition and Home Tour Launch event. Octane has a long standing history as “the” meeting place to Atlanta’s creative community. In fact, in its early formation, MA started out at Octane and witnessed this multi-award-winning cafe/bar (and much more) become one of Atlanta and the nation’s top destinations for those in pursuit of that perfect caffeine experience. Expect fresh and handmade sandwiches from the finest ingredients and a lists of non-alcoholic beverages, many created exclusively for Design Is Human Week.

Best of the Best! Official 2012 Design Is Human Week Support Partners Includes!

Hansgrohe and Room & Board are major supporters of 2012 Design Is Human Week

Elle Decor is the Official national magazine 2012 Design Is Human Week

Atlanta Magazine is the Official Atlanta-based magazine 2012 Design Is Human Week

MINI is the Official Car 2012 Design Is Human Week

High Museum of Art is the Official 2012 Design Is Human Week venue to MA Talks & MA Film Screenings

DutchDFA is the Official Sponsor of PROFILES

American Institute of Architects (AIA) Atlanta is Official Partner 2012 MA Home Tour and Yale School of Architecture’s Panel Discussion

Sound Table and Cablik Enterprises are 2012 Design Is Human Week Sponsors of DesignMarketo’s Bar Alto & Bread Workshop

Jeffrey is the Official Fashion Partner to 2012 Design Is Human Week

Armchair is Official Designer Partner Design Is Human publication

Octane is Official Food & Beverage Partner 2012 MA Home Tour Launch and Design Exhibition Night

Atlanta Beltline is Official Partner to YAF 10UP Architecture Installation

ATL gets BREAD Workshop by DesignMarketo

modernatlanta — Fri, 06 Jan 2012 22:36:40 +0000

For Design Is Human Week, MA asked London-based DesignMarketo to do its BREADWorkShop in Atlanta. They agreed!

The LeCorbusier Bread Workshop. Image and wallpaper image courtesy Ladan Anoushfar

DesignMarketo BREADWorkShop
Admission: $15.00 (pay at the door) Intimate setting, therefore limited to the first 30 guests Saturday Only, June 9, 2012
2:00 pm – 5:00 pm

Edgewood Design District
Venue: BAR ALTO (next to the Sound Table)
483 Edgewood Avenue SE
Atlanta, GA 30312

FoodMarketo BreadWorkshop in Milan, Italy

The Bread Workshops—an ongoing interview with Jackson Lam and designer Alexandre Bettler

JL: What inspired you to start the bread workshop?
AB: Two things: For my dissertation at the RCA, i wanted first to research about Tea, as i was interested in the fact that it has an important role both in Japan and Uk, both countries that I like the design and traditions from. So I researched about it but couldnt go very far. But I also found out about Japanese ceramics and I specially appreciated the concept of being able to do individual mass production. That connected with my interest in medium size production (mainly in printing industry). I then found out about the bread (baking as a way to individually mass produce, both bread and ceramics).
What is the RCA?

FoodMarketo BreadWorkshop in Milan, Italy

I then found out about the co-pain idea about friends and started to see a connection with my concepts of communication, and my interests not on the design but more on the process to arrive there. One of the sentence i really like about communication comes from my mum and I think it is a very important rule for design: The important is not what you say, but what the other understands. So good! So, I found out that the best thing to get to that level of communication is to get the Receiver to design the message. By doing this, I could make sure that he (but also people of his same level/language/understanding) will understand it perfectly.

BreadWorkshop creators, DesignMarketo founders Jerome Giraud and Alexandre Bettler

The dissertation also meant finishing the RCA soon and the need to find what I wanted to do after. I knew I wanted to stay in London for a bit (nowhere else to go, really) and that I would need to find a job. Having worked in different design studios before my MA, I knew I didnt want to work for someone else. So I thought the best is to give myself a job! And I thought about the workshops (we used to have a lot at ECAL, in Lausanne) and thought it would be good to invent my own job and get universities and schools to employ me. And it works, slowly! Of course this is not my main income, but it is a very valuable part of my work as it allows complete freedom and creativity. No client, no deadline, just (serious) pleasure.

Bread Workshop at Barbican in London. Image and image courtesy DesignMarketo

So the Bread Workshops are the combinations of both ideas. I set the brief and get the students to invent the answers. The subtitle of the workshop is ‘A pan European / Pain Européen Project’. It is a play on words on the word Pan (which means bread in spanish and latin as well as Across) and the word Pain (Bread in French). So the idea is to make something like a recipe book of the different bread styles across Europe, together with the different ‘design’ styles found in corresponding countries. So far this ‘bread/design recipe book’ includes Italy, Spain, Scotland, London, Belarus (and France soon).

Want more BREADWorkShop (Alexandre Bettler)? Click here. Want more DesignMarketo? Click here.

DutchDFA & MA presents “PROFILES” Screenings

modernatlanta — Sun, 01 Jan 2012 13:11:38 +0000

MA in its first collaboration with Netherlands-based DutchDFA (Dutch Design Architecture Fashion) presents screenings of ‘Profiles’

‘Profiles’ focuses on the Dutch design, fashion, and architecture from established and emerging Dutch designers. Pictured, Dutch designer Eveline Visser’s ‘Vogelstad’ (‘bird city’) expands on the concept of a bird house to a bird city of different species.

The Netherlands is a tiny country in which land is man-made from water. Populated in high density, Dutch designers have creating connections, organization and the vision that anything is makeable in their core.

As part of the unpredicted excitement that has come to define Design Is Human Week, Dutch Profiles film screenings will take place at High Museum of Art and Space2 located in the newly formed Edgewood Design District.

Credits: Editor: Geert van de Wetering, Producer: Olivia Sophie van Leeuwen, Produced by Submarine, Femke Wolting & Bruno Felix, commissioned by DutchDFA, Research: Liselotte Francken, Colorcorrection: Maurik de Ridder, Music/Sound Design: Pastelle Music

Dutch Profiles are inspiring short documentaries about architects, graphic, product and fashion designers in the Netherlands. Key figures explain why Dutch design, fashion and architecture is conceptual, pragmatic, experimental and independent. Containing interviews with both well-known and upcoming Dutch designers, Dutch Profiles focus on their conceptual approach, their work process, and the context of their projects.

Rem Koolhaas OMA (Architecture)

Profile: Dutch architect Rem Koolhaas. Image courtesy DutchDFA.

The iconic buildings of the Office for Metropolitan Architecture, OMA, and its core principles as embodied by Rem Koolhaas, have gained worldwide attention since it’s foundation in 1975. The philosophy and aesthetic developed for competition submissions for and the Centre for Art and Mediatechnology in Karlsruhe, La Villette, the Jussieu campus and the Très Grande Biblioteque in Paris, garnered frenzied international attention and were finally realised in De Kunsthal in Rotterdam. Rem Koolhaas’ intensive conceptual thinking about architecture and social circumstances ran simultaneously from the very early stages of his career. With a background in journalism and scriptwriting - his curiosity, research and urge to analyze are basics of his and OMA’s working process. It is this approach that makes him a highly debated thinker and architect - although he staunchly refutes the label “Starchitect”.

Rem Koolhaas OMA. Image courtesy DutchDFA.

This image, he feels, blinds the public to a clear view of what his and OMA’s work is really about. Casa da Musica in Porto provides a valuable steppingstone for one of OMA’s latest commissioned projects, the Taipei Performing Arts Centre. Treatment of form, innovative techniques, and the celebration of context are key elements of the design. Rather than relocating the roaring Shilin night market from the site of the forthcoming Taipei centre, OMA will instead build its 3 theatres above the market. The vibrant, dynamic culture of the East forms a crucial element in Koolhaas’ pre-occupation with Asia. As a child he lived in Indonesia for several years. This experience is central to his current fascination with the region – and its architecture. Koolhaas’ seminal 1978 book Delirious New York, a Retroactive Manifesto, explores the Culture of Congestion in the big city. Nowadays, his focus is shifting to the wider consequences of the rapid growth of mega-cities.
www.oma.eu

DROOG Design (Design)

Profile: Renny Ramaker, co founder at Droog. Image courtesy DutchDFA.

In the beginning of the nineties, a group of young dutch designers was presented in Milaan under the name of DROOG. Their designs were immediately recognized as something new. Anti-glamour, sober yet funny, and all telling a story or commenting on society. For a while, DROOG design even became synonymous with dutch design. Founders of this collective are Gijs Bakker and Renny Ramakers.

Many of the early DROOG designs found their way to galleries and museums all over the world. They became icons, sometimes crossing the line between art and design. One of the very first to acquire them was the museum of modern art in New York. Since the beginning, Droog has evolved. It has become more of a thinktank under the name of drooglab, which aims to detect global trends in design, and then reflect on those trends from a new perspective.
www.droog.com

Profiles Screening Locations

Dutch Profiles 1
Saturday, 9 June
4:15pm- 5:00pm
High Museum of Art
Hill Auditorium
1280 Peachtree St. NE

Dutch Profiles 2
Thursday to Sunday, 7-10 June
Late afternoon to late (times subject to change)
Space2 at The Sound Table
Edgewood Design District
483 Edgewood Avenue SE 30312

Screenings at The High Museum includes:

Christien Meindertsma (Design)
Koen van Velsen (Architecture)
Droog Design (Design)
Conny Groenewegen (Fashion)
Luna Maurer (Design)
Piet Oudolf (Architecture)
Maarten Baas (Design)
Francisco van Benthum (Fashion)
Jongerius Lab (Design)
G-Star (Fashion)
Wim Crouwel (Design)
Mediamatic (Design)
Rem Koolhaas OMA

Screenings at Space 2 includes:

Vlisco (Fashion)
Jurgen Bey (Design)
SeARCH (Architecture)
Marcel Wanders (Design)
Li Edelkoort (Fashion)
Powerhouse Company
Vanmoof (Design)
Piet Hein Eek (Design)
Piet Paris (Fashion)
UN Studio (Architecture)
Karel Martens (Design)
Studio Wieki Somers (Design)
Merkx + Girod (Architecture)
Scholten & Baijings (Design)

More ‘Profiles’ Highlights…

Wim Crouwel (Design)

Profile: Wimm Crouwel. Image courtesy DutchDFA.

Wim Crouwel is the grand seigneur of the Dutch design world. Now, at the age of 83, he can look back on a extremely productive caree…As a highly influential designer…As one of the founders of Total Design, Holland’s first real multi-disciplinary design studio… a studio in which complex issues were analysed from different angles offering a totally integrated and systematic design solution… As a professor, educating generations of students at the Technical University of Delft…And as a director of the renowned Museum Boijmans van Beuningen in Rotterdam…

Wimm Crouwel. Image courtesy DutchDFA.

Crouwel is especially admired for his systematic approach in which the use of grids plays a very important role in his lay-outs. Here Wim Crouwel and the prominent design critic Max Bruinsma visit an exhibition on 100 years of poster design at the Stedelijk Museum in Amsterdam. Since the beginning of his career, Wim Crouwel has been strongly influenced by the modernist notion of Functionalism. The principle that architects should design a building based on the purpose of that building. Wim Crouwel designed posters, brochures and catalogues for 2 major art museums, first for the Van Abbe Museum in Eindhoven - and from 1964 to 1985 for the Stedelijk Museum in Amsterdam. When he started to work for the Stedelijk Museum he took a totally different path than his predecessor, director and designer Willem Sandberg. In 1956 Crouwel saw the results of the first digital typesetter. They looked so bad that he designed a type face, called New Alphabet, that better suited the capacities of this machine. In 1973 visionary Wim Crouwel - influenced by the early digital developments at the time - introduced the term Form Preparation.

Jongerius Lab (Design)

Profile: Hella Jongerius. Image courtesy DutchDFA.

Hella Jongerius received worldwide recognition for her Soft Urn in 1994. A traditional vase made out of rubber. Her work, including this knitted lamp or this embroidered tablecloth is exposed all over the world including MoMa New York. Jongerius is famous for using traditional craftsmanship to create something completely new. Jongerius has a love/hate relationship with the mass-production industry but nevertheless decided to corporate with companies like Vitra or Ikea. In her philosophy, mass production and craftsmanship can go hand in hand. For over two years, Jongerius has been developing a new range of colors for Swiss furniture giant Vitra.
www.jongeriuslab.com

Maarten Baas (Design)

Profile: Dutch designer Maarten Bass Rem. Image courtesy DutchDFA.

In 2002, Maarten Baas graduated with Smoke at the famous Design Academy in Eindhoven. Smoke is a series in which design classics are scorched with a blow torch and then sealed with epoxy – a project which gained him worldwide attention. His studio is based in a farm in the South of Holland where he works with a small group of international craftsmen – a talented and diverse community in which each member contributes something unique to the final product.

Maarten Baas. Image courtesy DutchDFA.

In 2009, Baas was named Designer of the Year at Design Miami. To Baas’s great satisfaction, it was precisely this personal, small-scale and collaborative approach which the jury applauded. In Milan in 2009, Baas presented his project Real Time: a series of videos depicting hyper-physical representations of time. The project questions our ambiguous relationship with time in our profoundly temporal world.
www.maartenbaas.com

Christien Meindertsma

Profile: Christien Meindertsma. Image courtesy DutchDFA.

Designer Christien Meindertsma rose to fame quickly with her book PIG 05049, developed in 2007. The book is an extensive collection of photographic images that catalogue an astounding array of products of which various parts of a single pig were utilized in the production process. With her designs Christien Meindertsma aims to revive the understanding of production processes that often have become so distant to our modern, industrialized world.

Christien Meindertsma. Image courtesy DutchDFA.

For her 2003 graduation project at the Eindhoven Design Academy Christien Meinderstma created “One-sheep-sweaters” with the intention of forging authentic relationships between the product and the consumer. Currently Christien is working on a project with Flax, a plant of strong Dutch origins. For this project she has followed the process of flax cultivation and has proceeded to buy a whole flax harvest from the plot of a Dutch farmer in the Flevopolder region.
www.christienmeindertsma.com