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DESIGN IS HUMAN, June 4-12 2011


2011 DESIGN IS HUMAN Coming in June!


All around Atlanta

All About

Welcome to 2011 Modern Atlanta (MA) DESIGN IS HUMAN Week, the biggest and best design week in the southeast especially curated with you in mind. Take advantage of and come witness Atlanta's future heritage in design excellence and competences within multidisciplinary design, sustainability, social responsibility, and creativity.


Preview! DESIGN IS HUMAN 6-12 June 2011

There is so much more to design culture in Atlanta just waiting to be discovered.

Welcome to 2011 Modern Atlanta (MA) DESIGN IS HUMAN Week, the biggest and best design week in the southeast especially curated with you in mind. Take advantage of and come witness Atlanta’s future heritage in design excellence and competences within multidisciplinary design, sustainability, social responsibility, and creativity.

2011 is off to a phenomenal start with Design Is Human prelaunch collaborations in Italy, London, and Korea. And each year in Atlanta, Design Is Human attracts internationally recognized talent and brands, appealing to a wide demographic of passionate like-minds from all walks of life. This is the spirit of our movement and is your week of international design and celebration, remembering that afterall, design is a five-letter word…”HUMAN”.

MA11 DESIGN IS HUMAN & Modern Atlanta Home Tour Kickoff Reception is Tuesday, 7 June

2011 Modern Atlanta Home Tour is Saturday and Sunday, 11-12 June 2011

MA-ology Africa & CARE INTERNATIONAL Fundrasier is Friday, 10 June 2011

…and lots more!

Contemporary Architecture & Design
Showroom Events
MA Film Screenings
MA Talks
Korean Pavilion and Design Expo
Materials Exhibit
YAF 10Up Competition!
The MA Prize International Design Competition
Product Promotions and Demonstrations

From 6-12 June 2010, architects, designers, academia, and the public at large will come from all over the southeast and nationwide to converge upon Atlanta, returning home with so much more. And because design really is human, modern Atlanta is poised to once again become a catalyst for positive change and opportunity in contemporary culture in the southeast and beyond. Design Is Human is your chance to see firsthand contemporary design at its finest and celebrate Atlanta’s future in urbanism.
Here’s your special sneak peek of what makes June the biggest and best DESIGN IS HUMAN ever!

2010 MA-ology Paris & CARE Fundraiser

Design Is Human Week Kickoff & Reception

The preview party is your once a year celebration and opportunity to take in a high level of design and creative excellence curated just for you the MA way. It includes a models and renderings exhibitions from some of the regions top architecture studios, product launches for international brands, student work, and the premiere of Design Is Material, a micro-exhibition focusing on materials innovation; and the unveiling of the highly anticipated Korea Pavilion, in a show of East-meets-MA. We even have cupcakes, compliments of Lenox Cupcakes. $10 at the door, or free with MA Home Tour Ticket Purchase/Pass ($40).

Mass Studies - Korea Pavilion KWK002
Korean Pavilion designed by Mass Studies, Shanghai World Expo 2010, China

“Mass Studies” Talk by Minsuk Cho at Atlanta High Museum

Minsuk Cho founded Mass Studies in 2003 in Seoul, Korea. It is a critical investigation of architecture in the context of mass production, intensely overpopulated urban conditions, and other emergent cultural niches that define contemporary society. Amid the many frictions defining spatial conditions in the twenty-first century—namely past vs. future, local vs. global, utopia vs. reality, and individual vs. collective—Mass Studies focuses on the operative complexity of these multiple conditions, rather than striving for a singular, unified perspective.

Cho has received numerous awards and recently, the Korea Pavilion in Shanghai was awarded the Silver Medal by the B.I.E. in the category of Architectural Design for the World Expo 2010 Shanghai, as well as a Presidential Citation from Korea. Cho’s work was exhibited at La Biennale di Venezia for Dalki Theme Park in 2004, and for Different but Same Houses in 2010. He was also a part of the Open House traveling exhibition from 2006 to 2008 and the New Trends of Architecture in Europe and Asia Pacific 2006–2007 traveling exhibit. Minsuk Cho has been an active lecturer and participant in symposiums all over the world.

Karim Rashid
Karim Rashid

Karim Rashid at Pedini Atlanta Showroom

Pedini Atlanta showroom presents icon designer Karim Rashid. Rashid is regarded as one of the best designers in his generation and has been featured in Time, Financial Times, The New York Times, Esquire, and GQ for his award-winning designs. His work ranges from everyday products for Method and Dirt Devil to furniture for Artemide and Magis, to brand identities for Citibank and Hyundai, to high tech products for LaCie and Samsung and luxury goods for Veuve Clicquot and Swarovski. Hear what inspires Rashid in his creative process and experience up-close his designs for Bonaldo, Tonelli and Cierre.


Jacek Utko Talk at Atlanta High Musuem

Internationally-acclaimed designer, Jacek Utko will describe the relationship between newspaper and web design and define 15 essentials for creating world-class publications. A fresh approach to combining top design with business strategy and content can completely reshape the product, the process, and the future of the industry. Can newspapers be saved? What can the web learn from print? Jacek Utko has collected more than 40 awards for his redesigns of newspapers, magazines and websites around the world. He was a speaker at the 2009 TED conference, where he delivered the talk, “Can Good Design Save Newspapers?”

Design Showroom Events & Product Launches

Here is a great opportunity during Design Is Human week to satisfy your curiosity and appetite for desirable objects and design excellence. As part of Design Is Human week, participating Atlanta top design showrooms are hosting events, exhibiting at MA launch night, and are absolutely at your disposal to answer specific questions about their products and design-related services. This activity is for official Design Is Human participating showrooms as presented in all our digital and printed resources.

Moroso launch at (context)

Putting Moroso in (context) 2011. An exhibition featuring the latest designs from Patricia Urquiola, Nipa Doshi and Jonathan Levien.

Annette Joseph
Annette Joseph

Room&Board presents renowned Atlanta-based photo stylist Annette Joseph will take us on a behind-the scenes journey into her work, providing insight on how to make your home’s interior photo-ready and, ultimately, a place you enjoy.

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Mah Jong sofa for Roche Bobois

In an exclusive launch and part of Design Is Human kickoff party and reception, Roche Bobois Atlanta will be exhibiting its latest version of the iconic Mah Jong sofa designed by Paris fashion designer Jean Paul Gaultier.

Participating showrooms during Design Is Human week are Atlanta’s top new, established, and international brands including (context), Room&Board, Roche Bobois, and Pedini. This special activity is part of the excitement of Design Is Human week and we highly recommend you check them out and make it a big part of your Design Is Human experience too!

Flanagan Residence-01
Flanagan Residence, Rion Rizzo / © Creative Sources Photography

5TH Annual Modern Atlanta Home Tour

Among the most popular of Design Is Human week activities and now in its fifth successful year, the 2011 Modern Atlanta Home Tour attracts thousands of fans of contemporary architecture and design to Atlanta. This year’s tour showcases a mix of the city’s latest residential design projects and trends including new sustainable materials and interior design from many of Atlanta’s top design showrooms.

NEW DESIGN: Korean Pavilion Manifesto_01a
Korean Pavilion at Design Is Human Kickoff & Reception

Korean Pavilion

Korean Pavilion makes its premiere at the Design Is Human launch night and design exhibition as a temporary installation demonstrating the diversity and range that best defines Korea’s design industry. As envisioned, the Korea Pavilion allows visitors the opportunity to engage Korean designers and learn about innovation, systems, materials, and practices from a country that is driven to make its mark on the world’s stage.

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“Sounding Up There”, Flux Projects

Flux Project’s “Sounding Up There”, designed by Roberto Lange

Some of the most transformative and enduring art works are the ones that take you by surprise, that you stumble across in a strange city or encounter when art is the furthest thing from your mind. Brooklyn-based sound artist and musician Roberto Carlos Lange’s Sounding Up There is one such project. It is created with the intent of slyly creeping up on passerby as they go about their day, entering or exiting the 1180 Peachtree building’s elegant lobby, accessed at 14th street.

MA Film Screenings

Inside Piano_3
Inside Piano

Insdie Piano

The film Inside Piano about a little known building designed by the famous Italian architect Renzo Piano, and follows the daily paths of a series of employees at the world-renowned B&B Italia design firm, giving us an architectural visit from underground to roof. From the Living Architectures series by Ila Beka and Louise Lemoine.


BIG Short Films at Atlanta High Museum

Bjarke Ingels started BIG-Bjarke Ingels Group in 2005 after co-founding PLOT Architects in 2001 and working at OMA in Rotterdam. Through a series of award-winning design projects and buildings, Bjarke Ingels has created an international reputation as a member of a new generation of architects that combine shrewd analysis, playful experimentation, social responsibility and humor. As part of Design Is Human week, MA presents a series of 4 short films and clips highlighting the trailblazing architecture of BIG. BIG Short Films Screenings include Loop City, 8House, MTN, and XPO Bike Ride.


Bjarke Ingels also appears in the Kaspar Astrup Schröder film, MY PLAYGROUND which premieres in Atlanta at the Plaza Theater as part MA’s special collaboration with Objective Cinema. To reserve tickets early, email

MY PLAYGROUND Trailer, click here.

Plaza Theatre
1049 Ponce De Leon Avenue Northeast
Atlanta, GA 30306

materials research_systems5
Design Is MATERIAL is curated by Matteo Caimi, MA Director of Architecture & Design

Design Is MATERIAL Micro Exhibit

Curated by Matteo Caimi, MA Director of Architecture & Design, design is MATERIAL, a micro exhibition/installation, makes its inaugural debut on Design Is Human kickoff night. For the first time in Atlanta, MA will introduce its innovative new platform created for the materials industry.

Ernestomeda_Elektra_7 004_nuovi forni1a_Matteo's Choice

Antonio Lupi_AL Made Mi 02-10 085

Ernestomeda and Antoniolupi launch in Atlanta

As part of Design Is MATERIAL exhibition and in partnership with Lucalanzetta LLC, MA presents Ernestomeda USA and Antoniolupi, both world leaders in kitchen and bathroom design, will showcase their latest designs. Meet Luca Lanzetta who will be on hand to answer your questions.Design is MATERIAL showcases the world’s next plateau in material trends, sustainability, architectural and interior systems, and design innovation.

2011 Design Is Human and MA Home Tour official guide

Big, better than ever and sure to be a collectors item “again”, the 2011 MA publication is Atlanta’s pride and number four in the coveted Design Is Human series! We had so much fun putting this book together for our attendees. Features include exclusive interviews from Atlanta’s creative leaders, international architecture & design, calendar of events, and the highly anticipated 2011 Modern Atlanta Home Tour program. For the fifth straight year, Creative Direction by Kevin Byrd and the talented design team at Armchair.

10UP Public Installation, YAF (Young Architects Forum)

10UP Winner is SYNEDOCHE”s “EDGE CONDITION”. To advocate architecture and encourage artistic endeavors throughout Atlanta in the future, YAF Atlanta (Young Architects Forum) is encouraging the opportunity to design and build a temporary outdoor installation. Codename “10UP CHALLENGE”, this installation for public enjoyment will heighten the purpose and exposure of architecture, in order to construct a more educated and encouraging public. The public is invited to view Edge Condition at the site located at Octane Coffee Lounge, 1009 Marietta Street NE.

MA Guerrilla Store (MA Limited Edition Apron by JAMILY)


Our MA pop-up “Guerrilla” Store has a definite growl to it. It’s fun and one more special way you connect and grow with MA. “We’ve always had this idea of punctuating the MA experience in special partnerships with our various exhibitors during the Design Is Human week, extending our attendees the opportunity to take home a little piece of MA”, says MA founder, Bernard McCoy. In true MA fashion, you can help support MA and enjoy the kinds of unique and beautiful objects that inspire what we do best, bringing people together and showcasing design excellence from around the world. Most of whats on offer at “Guerrilla” are inspired by Design Is Human Week activities and only available in small runs and one ofs, making the procession that more special. Some of our contributors to Guerrilla include MA-edtion kitchen apron (pictured above) with mitts by London-based JAMILY; MA-ology PARIS “action-drawings” by famed illustrator Jarno Kettunen, just to name a few. One more fact about the MA Guerrilla; is to further the careers of young designers, MA dedicates approximately 30% of all its activity to this important sector and wish to elaborate on more.

The MA Prize_International Competition

The MA PRIZE International Design Competition

MA (Modern Atlanta) is please to announce the first self-titled, Modern Atlanta Prize Competition. The prize intends to highlight talented designers and their projects each year under a new and interesting theme. This year’s theme is “Architecture by/for/of Korea and highlight projects, either built or conceptual, that showcase exceptional Korean design talent as well as projects that thoughtfully deal with the unique conditions whether geographical, social, political or cultural, pertaining to Korea. Winners will be announced in 20th May 2011. Prize winning entries and honorable mentions will be exhibited at Korea Pavilion during Design Is Human Week 2011 event to be held 6th to 12th June 2011 in Atlanta, Georgia.


Additionally, our website is a magnet for relevant information and we are proactively embedded in promoting Atlanta and international design-related businesses, just one of the many ways MA engages our community and we are very proud to contribute in this manner